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AvidXchange, Inc.
Charlotte, NC, United States
5+ years of experience in product marketing and/or product management Excellent communicator and storyteller that can explain complex concepts concisely and articulate points of view persuasively Analytical thinker that backs up points of view with meaningful data and has a high level of experience and skill with data analysis and tools A self-star
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Job Source: Bank of AmericaSports Technology Awards Group
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5+ years of experience in product marketing and/or product management
Excellent communicator and storyteller that can explain complex concepts concisely and articulate points of view persuasively
Analytical thinker that backs up points of view with meaningful data and has a high level of experience and skill with data analysis and tools
A self-starter that can analyze, plan, lead, execute, and measure complex projects to deliver successful outcomes with minimal guidance
A team player with a strong ability and appetite for interacting with external and internal stakeholders and that takes pride in helping others succeed
Responsibilities As a Product Marketing Manager for Banks and Financial Institutions at AvidXchange, you will play a critical role in driving the growth and success of our product portfolio within the Financial segment
You will be responsible for developing and executing marketing strategies that effectively position our products in the market, generate demand, and accelerate winning new logos
This role requires a combination of strategic thinking, strong collaboration skills and relentless execution
Own the ICP (Ideal Customer Profile): Take a data driven approach to targeting our marketing and sales efforts to the right market segment
Go-to-Market: Lead the development of go-to-market plans for new product launches and updates, including messaging and demand generation
Market Research: Conduct market research to identify customer needs, market trends, and competitive insights to inform product and marketing strategies
Content Creation: Create compelling and informative content, including product collateral, presentations, webinars, and blog posts, to support marketing campaigns and sales efforts
Cross-functional Collaboration: Work closely with cross-functional teams including our Bank partners, product management, and sales to align on messaging, positioning, and goals
Sales Enablement: Provide sales teams with the tools, training, and materials they need to effectively sell our products and achieve revenue targets
Qualifications 5+ years of experience in product marketing and/or product management
Excellent communicator and storyteller that can explain complex concepts concisely and articulate points of view persuasively
Analytical thinker that backs up points of view with meaningful data and has a high level of experience and skill with data analysis and tools
A self-starter that can analyze, plan, lead, execute, and measure complex projects to deliver successful outcomes with minimal guidance
A team player with a strong ability and appetite for interacting with external and internal stakeholders and that takes pride in helping others succeed
Responsibilities As a Product Marketing Manager for Banks and Financial Institutions at AvidXchange, you will play a critical role in driving the growth and success of our product portfolio within the Financial segment
You will be responsible for developing and executing marketing strategies that effectively position our products in the market, generate demand, and accelerate winning new logos
This role requires a combination of strategic thinking, strong collaboration skills and relentless execution
Own the ICP (Ideal Customer Profile): Take a data driven approach to targeting our marketing and sales efforts to the right market segment
Go-to-Market: Lead the development of go-to-market plans for new product launches and updates, including messaging and demand generation
Market Research: Conduct market research to identify customer needs, market trends, and competitive insights to inform product and marketing strategies
Content Creation: Create compelling and informative content, including product collateral, presentations, webinars, and blog posts, to support marketing campaigns and sales efforts
Cross-functional Collaboration: Work closely with cross-functional teams including our Bank partners, product management, and sales to align on messaging, positioning, and goals
Sales Enablement: Provide sales teams with the tools, training, and materials they need to effectively sell our products and achieve revenue targets
Job Description:
As a Product Marketing Manager for Banks and Financial Institutions at AvidXchange, you will play a critical role in driving the growth and success of our product portfolio within the Financial segment. You will be responsible for developing and executing marketing strategies that effectively position our products in the market, generate demand, and accelerate winning new logos... This role requires a combination of strategic thinking, strong collaboration skills and relentless execution.
What you'll do:
• Own the ICP (Ideal Customer Profile): Take a data driven approach to targeting our marketing and sales efforts to the right market segment.
• Go-to-Market: Lead the development of go-to-market plans for new product launches and updates, including messaging and demand generation.
• Market Research: Conduct market research to identify customer needs, market trends, and competitive insights to inform product and marketing strategies.
• Content Creation: Create compelling and informative content, including product collateral, presentations, webinars, and blog posts, to support marketing campaigns and sales efforts.
• Cross-functional Collaboration: Work closely with cross-functional teams including our Bank partners, product management, and sales to align on messaging, positioning, and goals.
• Sales Enablement: Provide sales teams with the tools, training, and materials they need to effectively sell our products and achieve revenue targets.
What we're looking for:
• History of product marketing at banks or financial institutions or an AP Automation focus is a plus.
• 5+ years of experience in product marketing and/or product management
• Excellent communicator and storyteller that can explain complex concepts concisely and articulate points of view persuasively.
• Analytical thinker that backs up points of view with meaningful data and has a high level of experience and skill with data analysis and tools.
• A self-starter that can analyze, plan, lead, execute, and measure complex projects to deliver successful outcomes with minimal guidance.
• A team player with a strong ability and appetite for interacting with external and internal stakeholders and that takes pride in helping others succeed Company information
AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle market businesses and their suppliers.We drive innovation through our most valuable resource: our teammates. We're all entrepreneurs who love to innovate and win, with a passion for serving our customers. If you want to help us grow while realizing your potential and creating stories you'll tell for years, you've come to the right place - join our team and become an AvidXer.
Software, Information Technology, Enterprise Software, Financial Services, Technology, Cloud Computing, Business Software & Services, Business Process Automation, Software as a Service (SaaS), Accounting Services
Company Specialties:
payables automation, electronic invoicing, visibility, best practices, portfolio, automation, paperless, change management, workflow, and payables process
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Product Marketing Manager II jobs in Charlotte, NC, United States
ⓘ There was an unexpected error processing your request.
Please refresh the page and try again.
If the problem persists, please contact us with your issue.
You can always manage your preferences and update your interests to ensure you receive the most relevant opportunities.
Get ready to discover your next great opportunity.