Digital Media Senior Director, (Retail Media Monetization)

Chicago, IL, United States

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios..

Job Description

Location is flexible - opportunity to work remotely,

Preference for Midwest talent.

The Digital Media Senior Director (Retail Media Monetization) will be the go-to Retail Media Network expert, leading strategic management of a retail media network (RMN) engagement as well as growth for New Stream Media. You will act as the central hub of collaboration and retail media expertise across several departments/resources including senior level colleagues at dentsu, leading decision making with an eye for driving profitable innovation on behalf of your RMN client. You will work directly with senior level business leaders at your RMN client, in an embedded team model. You will translate media-led strategies into actionable business insights for your Retail Media Network client. You will be responsible for monetization and go to market strategy, roadmap initiatives and planning for innovation, organizational ways of working design, and B2B2C strategy. You will contribute to New Stream Media product and solution development and business strategy. This is a position ideally for someone with experience in the Retail Media Network, eRetail, and/or consumer packaged goods segment. You will lead a team of direct reports and indirect reports (through a matrixed organization) and report into a VP.

New Stream Media is dentsu's specialty retail media practice that is purpose-built for retailers that are building, scaling, and managing retail media network (RMN) businesses. We are a services-based business that provide our RMN clients teams in media sales, account management, media planning and activation, audience strategy and analytics, creative, and billing. We are flexible in our operating models with clients - staffing embedded in-house teams as well as in strategic consultation. We are end-to-end experts from consulting through to activation and have been doing this work at scale longer than any other agency partner.

You will:

Lead the development and execution of market strategies for eRetail channels, with experience with B2B2C market dynamics in retail media

Own and manage monetization tools for your retail media network client like a rate card, margin tracking, and business case forecasting

Develop strategic roadmaps and test plans, orchestrating across all functional groups to ensure holistic management and delivery

Translate objectives from client and account leadership into strategy and tactics for eRetail channels.

Demonstrate eRetail thought leadership by developing and delivering client-facing materials, such as presentations, Point of Views, business cases, and playbooks.

Work with Retail Media Network client teams to identify and understand their needs, campaign performance, and opportunities to grow the New Stream Media relationship.

Provide management and coaching of Managers and Analysts supporting your account; managing task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core functional areas or responsibilities. Oversee performance evaluations and feedback.

Monitor and share industry news, online marketing trends, industry tools, and internal cross-team insights

Support growth / sales efforts for New Stream Media

Consult with individual capability teams to ensure best practices are being used and to brainstorm new approaches to achieving client goals

Mastery of all Campaign Management and Planning & Optimization functional responsibilities

Deliver against functional responsibilities in a strategic and self-guided manner, on high volume of accounts, larger scale client/Media programs

Deliver consultative messaging (both written and verbal) to senior leaders in an articulate and strategic manner

Qualifications 10+ years experience within digital media agency function and/or digital media vendor/ad technology platform with a focus on eRetail, Retail Media Networks, or CPG

Past proficiency within Paid Social Platforms (Facebook/Instagram Power Editor, Twitter, Pinterest, Snapchat, LinkedIn Ads)

Past proficiency within DSPs to run Video & Display (Google's DV360, MediaMath, Amazon DSP, Verizon/Oath, TTD)

Ideal to have in-platform execution / working knowledgein Walmart Connect, Target's Roundel, Criteo, InstaCart, etc.

Experience with all facets of eRetail channels: retail, content, media, and platform nuances

Proficient user of digital ads trafficking tools (DCM and/or GAM)

Proficient user of Microsoft Office suite, especially Excel (can perform complex functions) and PowerPoint

Digital media strategy and plan development

Experience against several media buying strategies; self-service, managed buyer, partner negotiations

Demonstrated collaborative approach to success through partnerships, where individual success is part of team and client success.

Ability to draw conclusions and devise strategic recommendations based on data analysis and findings

A desire to "change the game" and think outside of the box with enthusiasm for the future of eRetail/Retail Media Networks and building that future with New Stream Media

Ability to think strategically and translate to tactical and actionable deliverables for your team

Client management, consultative selling skills, and the ability to interact at all levels of management, including the executive level, to advocate and influence direction

Experience managing, developing and hiring talent

Other:

Bachelor's/advanced degree from an accredited college or university

Resource and people management

Cross discipline coordination and management

Policy and best practices contributor

Additional Information

The anticipated salary range for this position is $136,000-$219,650. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

https://www.dentsu.com/

https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.