Marketing Manager

Folsom, CA, United States

Allworth Financial (www.allworthfinancial.com) is an independent investment financial advisory firm that specializes in retirement planning, investment advising, and 401(k) management with a direct approach to financial planning. Allworth Financial delivers long- and short-term investment planning solutions and advice to help clients achieve their goals and plan strategically for retirement.

Allworth Financial is a high growth, private equity backed, multi branch Registered Investment Advisor. Founded in Sacramento, California, in 1993 Allworth is primarily a fee-based, employee-centric fiduciary advisory firm, that prides itself on emphasizing client well-being and education. The business is a multi-billion dollar firm and is on track for continued growth through both acquisitions and strong organic growth. Allworth is considered a great place to work and was once again given the prestigious "Circle of Excellence" award by the National Business Research Institute for employee and client satisfaction in 2021, placing it among the best-loved brands in America. Allworth Financial was also recognized as a Barron's Top 40 RIA in 2022.

Summary

Allworth Financial is looking for an experienced marketing manager who will partner with our division directors in producing industry-leading marketing campaigns through online and offline media. This associate will be a key member of the team charged with bringing Allworth B2B and B2C campaigns to life.

The base salary range for this role is $80,000-$90,000 per year. In addition, we also provide generous benefits to all our full-time employees. This is a full-time position with hybrid work options from the following office location: Folsom, CA.

Responsibilities

Support of on-going brand activation communications, campaign performance and creative asset deployment.

Pull campaign measurement, generate hypotheses, prepare and provide periodic updates and results of marketing efforts in conjunction with marketing directors.

Partner with internal and external stakeholders to drive projects forward.

Coordinate with cross functional team members on a variety of projects including sales enablement & events.

Identify trends in the marketplace, conducting competitor intelligence and monitoring.

Assist in the development and communication of marketing campaign briefs, outlining the critical elements needed to make the project successful.

Demonstrate a deep understanding of the brand strategy and positioning, ensuring that brand standards are being utilized appropriately in external and internal marcom initiatives.

Coordinate with 3rd party media partners including securing approvals, trafficking, and measurement.

Directly engage with inside sales teams and marketing director to develop coordinated sales and marketing campaigns.

Skills

Proven experience executing innovative and multi-part demand generation programs.

Analytical, results- and detail-oriented, with the ability to plan and prioritize appropriately.

Strong project management skills

Proven track record of setting, exceeding, tracking, measuring, and communicating the progress of objectives and goals.

Self-starter who can manage their own time and operate with limited guidance (but knows when to ask for help)

Outstanding flexibility, adaptability, and a sense of accountability

Thrives in data-driven, fast-paced organizations.

Highly organized with demonstrated initiative and ability to work independently while handling multiple tasks.

Qualifications

Bachelor's degree in marketing, communications, or other marketing related disciplines

7+ years in marketing, with 4+ years of experience in integrated campaign management or similar relevant area

Benefits

We value our associates' time and effort. Our commitment to your success is enhanced by our competitive base pay and an extensive benefits package, including:

Medical: Blue Shield (HMO, PPOs and HDHP with HSA) plans and Kaiser (HMO) plans for California associates

Dental insurance with MetLife

Vision insurance with VSP

Optional supplemental benefits

Healthcare savings accounts with company contribution

Flexible spending accounts

Flexible working arrangements

Generous 401K contributions

Exempt associates qualify for our flexible paid time off policy.

Non-Exempt associates will receive 25.5 days of paid time off annually, which includes holidays, during the first three years of employment.

Option to participate in our Equity Purchase Program

Future growth opportunities within the company

In addition, we work to maintain the best possible environment for our associates, where people can learn and grow with the firm. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

Benefits are available to full-time associates who work more than 30 hours a week.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. Typical reporting relationships are described, but actual relationships may vary in some instances. This job description is not intended to be an exhaustive list of all responsibilities, duties, skills, or knowledge required of personnel classified in this job.

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