Associate Brand Manager
Charlotte, NC, United States
Associate Brand Manager
Summary of the Position:
We are seeking an Associate Brand Manager to join our team to support the
development and execution of strategies across our pet brands. The Associate Brand
Manager will collaborate with cross-functional teams to ensure our products meet
consumer needs and align with our overall business goals. The ideal candidate should
be a strategic thinker, a team player, and a self-starter who can work independently and
manage multiple projects simultaneously.
Roles and Responsibilities:
• Assist in the development and execution of brand plans to support product
launches, promotions, and campaigns across multiple channels, including digital,
social media, and traditional media.
• Conduct market research and analysis to identify consumer insights, market
trends, and competitive landscape to inform brand strategy and product
development.
• Collaborate with cross-functional teams, including product development, sales,
and creative teams, to ensure brand consistency and alignment with business
objectives.
• Work closely with internal and external agencies and vendors to develop
marketing materials, packaging, and other brand assets.
• Monitor and report on brand performance and KPIs, including sales, market
share, and customer feedback.
• Manage project timelines and budgets to ensure timely and successful execution
of brand initiatives.
• Assist with the development of the brand standards and design language and
ensures consistency with brand positioning.
• Act as the brand ambassador for various brands and will assist with the
preparation of the training and education of products.
• Will assist with the training of customer service on new products.
• Responsible for specific tradeshow coordination and implementation as required
by the business unit
• Perform other assigned duties as may be required in meeting company
objectives
• Regular Attendance Required
Minimum Requirements: • 2-3 years of experience in brand management or marketing, preferably in
consumer packaged goods or pet products.
• MBA a plus
• Strong analytical skills with experience in market research and data analysis.
• Excellent communication and interpersonal skills with the ability to collaborate
effectively with cross-functional teams and external partners.
• Strong project management skills with the ability to manage multiple projects
simultaneously.
• Self-motivated, proactive, and able to work independently with minimal
supervision.
• Passion for pets and the pet industry is a plus.
• Must possess strong organizational, execution, and leadership skills with the
ability to multitask in a fast-paced environment
Experience and Skills
• Animal health industry experience or Companion animal/Equine background a
plus.
• Sales and Marketing experience preferably in a CPG organization
Supervisory Responsibilities: No
Click here to apply online
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