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Navient
Columbus, OH, United States
Earnest’s mission is to make higher education accessible and affordable for everyone. We empower past, present, and soon-to-be students to maximize their financial futures through thoughtful guidance and impactful products. We build tools that help people feel in control of their financial future, including: Private student loans - low rates, peo
Job Source: NavientKW2
Columbus, OH, United States
+-----------------------------------------------------------------------+| OVERVIEW: |+-----------------------------------------------------------------------+| The Media Director oversees the media functions of the agency---from || proposals to the reconciliation of the buys. They will provide the || digital and traditional media team guidance in
Job Source: KW2Navient
Columbus
**Earnest’s mission is to make higher education accessible and affordable for everyone.** We empower past, present, and soon-to-be students to maximize their financial futures through thoughtful guidance and impactful products. We build tools that help people feel in control of their financial future, including: + **Private student loans** - low ra
Job Source: NavientGroupM
Columbus, OH, United States
Programmatic, Biddable, Paid Media & SEONew York,New York Role Summary & Impact As a Director of Paid Search, you will invent, develop, and run effective delivery strategies based on our client's business objectives, and improve the career paths of supporting staff in our wider digital community. You will develop and manage effective delivery stra
Job Source: GroupMARI (Axcel Recruiting Inc.)
, OH, United States
KROGER PRECISION MARKETING GROUP DIRECTOR, MEDIA SALES A As Group Director of Media Sales, you will be responsible for driving sales revenue through the growth and development of client partnerships via the Shopper Marketing & National Media and Agency organizations. Your sales experience, coupled with your digital media & Retail media ind
Job Source: ARI (Axcel Recruiting Inc.)The Mount Sinai Health System
Columbus, OH, United States
The Mount Sinai Health System Director Media Relations New York , New York Apply Now The Director, Media Relations supports the development and implementation of strategic public relations programs that highlight key clinical, health and research programs, initiatives and activities of the organization. The Director also participates
Job Source: The Mount Sinai Health SystemGroupM
Columbus, OH, United States
Programmatic, Biddable, Paid Media & SEONew York,New York Role Summary & Impact As an Associate Director, Paid Social, you will be accountable for all day-to-day Paid Social operations and be the main point of contact on an account. You will provide strategic direction and leadership in our digital group to deliver the most effective and innovativ
Job Source: GroupMPublicis Groupe
Columbus, OH, United States
Publicis Groupe Creative Director, Social New York , New York Apply Now New York based - this is not a remote role. We are seeking a highly creative and strategic Creative Director to lead our social media content and campaign efforts, driving brand awareness and engagement to new heights. As a Creative Director (Social) you will play
Job Source: Publicis GroupeColumbus, OH, United States
Sedgwick Director Paid Media Columbus , Ohio Apply Now Taking care of people is at the heart of everything we do, and we start by taking care of you, our valued colleague. A career at Sedgwick means experiencing our culture of caring. It means having flexibility and time for all the things that are important to you. It’s an opportunity to do something meaningful, each and every day. It’s having support for your mental, physical, financial and professional needs. It means sharpening your skills and growing your career. And it means working in an environment that celebrates diversity and is fair and inclusive.
A career at Sedgwick is where passion meets purpose to make a positive impact on the world through the people and organizations we serve. If you are someone who is driven to make a difference, who enjoys a challenge and above all, if you’re someone who cares, there’s a place for you here. Join us and contribute to Sedgwick being a great place to work.
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Director Paid Media
PRIMARY PURPOSE : Directs data-driven digital and social paid media in support of lead generation or talent acquisition efforts, applies deep analysis to optimize campaigns, and builds strong relationships with internal and external partners.
ESSENTIAL FUNCTIONS and RESPONSIBILITIES
Plans and implements data-driven paid media strategies that align with overall marketing objectives and business goals.
Purchases digital, including search and social media, in support of lead generation or talent acquisition efforts.
Analyzes and translates campaign performance data insights into actionable recommendations; deploys A/B tests and performs analytics to optimize campaigns.
Partners with external media platforms, such as Meta, Google, and LinkedIn, to stay updated on ad products and best practices.
Establishes and communicates best practices for digital and social asset creation to internal stakeholders.
Participates as needed in customer segmentation and targeting initiatives with leadership.
Stays ahead of industry trends and identifies new opportunities to leverage emerging technologies and platforms.
Builds and maintains strong relationships with key media partners and vendors.
ADDITIONAL FUNCTIONS and RESPONSIBILITIES
Performs other duties as assigned.
Travel as required.
QUALIFICATIONS
Education & Licensing
Bachelor's degree in marketing, business, or a related field, from an accredited college or university preferred.
Experience
Ten (10) years of related experience, to include deep familiarity with paid search, digital and social media buying in house or at a known digital agency, or equivalent combination of education and experience required.
Skills & Knowledge
Solid understanding of emerging ad tech trends
Ability to navigate the ad tech space including programmatic buying, data management platforms, and advanced targeting techniques
Excellent oral and written communication skills, including presentation skills
PC literate, including Microsoft Office products
Analytical and interpretive skills
Strong organizational skills
Excellent interpersonal skills
Ability to create and complete comprehensive, accurate and constructive written reports
Ability to work in a team environment
Ability to meet or exceed Performance Competencies
WORK ENVIRONMENT
When applicable and appropriate, consideration will be given to reasonable accommodations.
Mental : Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines
Physical : Computer keyboarding, travel as required
Auditory/Visual : Hearing, vision and talking
The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.
Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.
If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.
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Director Paid Media jobs in Columbus, OH, United States
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