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Category Insights Analyst

Chicago, IL, United States

Mike’s Hard Lemonade is expanding due to the company’s continued sales growth and the growing importance of Flavored Beer insights. This role, working closely with Marketing and Sales, is responsible for analyzing point-of-sale scan and consumer panel data. This role will develop fact-based data presentations and reports that lead to better assortment and merchandising decisions. This role also supports category management and shelf validation tasks on an ad-hoc basis.

Core Duties and Responsibilities:

Sales Reporting (40%)

Prep, cleanse, and integrate multiple data sources for a complete analysis

Produce routine reports and trackers to assist sales team program execution

Educate sales on data report details on an ad-hoc basis

Develop reports and tools that improve the use of data across the organization

Work closely with third-party vendors to uncover insights

Seek continuous improvement and new ideas for delivering insights to the organization

Data Presentations (40%)

Develop Beer Category and Flavored Beer Business Reviews

Curate compelling visual presentations that tell stores with data

Deliver consistent insights to sales group members in support of key retailers

Attend retailer meetings and make assortment recommendations

Utilize advanced PowerPoint and Tableau to create captivating visualizations

Consumer Insights (10%)

Utilize shopper panel data to provide flavor consumer insights to internal and external stakeholders

Upkeep of shopper groups within Numerator system

Create custom product groups for ad-hoc analyses

Shelf Support (10%)

Draw data-driven flavored beer planograms for key retailer resets as needed

Accurately validate shelf sets with short turnaround deadlines

Advise retailers on the best shelf strategy to grow the beer category

Minimum Requirements:

Qualifications, Education, & Experience

Bachelor’s Degree required

Category insights experience in the Consumer-Packaged Goods (CPG) industry is preferred

Strong analytical skills in Microsoft Excel (Pivot Tables, V-Lookups, Advanced Formulas), PowerPoint (Creating Charts/Tables, Building Stories, Animations), Tableau, and other Third-Party software applications (Qlikview)

Syndicated Scan & Panel Data Analysis (Circana, Numerator)

Experience in Space Management Software a plus (JDA, Syndigo)

Skills & Abilities

Strong communication and interpersonal skills

Sound problem-solving abilities and critical thinking

Ability to prioritize and manage multiple projects at one time

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Category Insights Analyst jobs in Chicago, IL, United States

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