Regional Marketing & Sales Director

San Diego, CA, United States

The Regional Marketing and Sales Director is responsible for the development and oversight of long and short- term strategies and tactics relative to brand positioning, promotion, and sales initiatives for assigned communities with the purpose of achieving and exceeding sales, marketing, and occupancy goals. This position works closely with the Director of Operations Management and Community Executive Directors to create collaborative and effective work teams delivering measurable results. The Regional Marketing & Sales Director will have a primary focus in Independent Living and will be supporting communities within their assigned portfolio.

Experience is Everything;

At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative work space. You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of the seniors.

The Role:

Provide strategic direction to Directors of Operations Management and Executive Directors relative to brand development and positioning; Marketing Plan creation and execution; operational/product enhancements; pricing recommendations; and staffing as necessary to drive and maintain budgeted occupancy and revenue results.

Work closely with the Directors of Operation Management, Executive Directors, community-level Marketing and Sales teams, and advertising partners in the development and execution of overarching strategic marketing plans and tactical plans for occupancy development (all levels of care) for assigned top priority communities.

Work in close collaboration with Director of Operations Management to provide guidance and direction to community sales staff for highest priority communities in the execution of sales strategies and activities calibrated specifically to occupancy and move-in goals for all levels of care.

Make timely and appropriate recommendations for ongoing education and training for new and existing staff members. Provide follow-up reinforcement of training techniques with periodic performance evaluation and recommendations offered as necessary.

Assist Directors of Operations Management and Executive Director(s) in recruitment, selection, onboarding and training of community based marketing, sales and outreach personnel.

Provide budgeting recommendations relative to sales, closings, attrition, occupancy and marketing and sales expenses in collaboration with Director of Operations Management and Life Care Services Community Finance.

In concert with Executive Director(s), reinforce LCS best practices relative to Marketing and Sales management and implementation. Uphold LCS Quality Standards and contribute to ongoing enhancements and updates to recommended standards over time.

Utilize and/or recommend LCS resources, systems and ancillary business lines (e.g. Market Research, LCS Advertising, CPS, Insight, Salesforce, etc.) appropriately to support optimal strategic direction, fiscal responsibility, and data-driven performance results.

Interact positively with board/owner clients as required representing LCS Senior Living Marketing and Sales Leadership. This may include board/owner meetings, strategic planning events, LCS home office client visits, and other client focused events.

Participate in LCS ExSell Sales System modules as trainer and/or coach.

Participation in and leadership of business meetings, conferences, corporate events and the like as required.

Experience:

Demonstrated proficiency in CRM utilization, reporting, and data analysis - preferably Life Care Services Salesforce system.

Aforementioned technical skills can best be acquired through a combination of a Bachelor degree and a minimum of 5 years of multi-community marketing/sales experience in senior housing, preferably at a Life Care Services-managed or owned community.

Experience in recruiting, training, supervising and motivating marketing, sales and outreach staff.

Knowledge & Skills:

Strong verbal and written communication skills are essential. Must be able to communicate effectively with residents, families, vendors, all community and corporate staff, and owner/boards. Public speaking/presentation skills also required.

Working knowledge of Microsoft Windows operating environment, Microsoft Office Suite, and e-mail programs.

Extensive experience in and knowledge of sales and marketing techniques with demonstrated proficiency in driving sales and marketing results.

Why LCS?

Industry leader.  The Nation’s third-largest senior living operator, ranked number one in customer satisfaction among senior living communities.

Competitive pay, great benefits and vacation time.  We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(k) with company match.

Collaborative culture. We’re dedicated to creating a collaborative culture that provides an exceptional experience for every employee.

Charity and community involvement.  We are recognized as a national team for the Alzheimer’s Association and consistently a top contributor to United Way. We also support our employee’s individual community contributions and provide opportunities to get involved at our corporate locations and in our communities.

Outstanding advancement opportunities. LCS is growing and we think you should too. Our company growth allows for internal growth opportunities across all of our business lines.

Ongoing career development. Onsite education opportunities, education assistance, and continuing education credits allow LCS employees to keep their knowledge of current industry changes relevant.

Top Iowa Workplace.  LCS employees truly believe we are an employer choice. This recognition is in large part due to the culture of excellence that our employees help deliver every single day.

LCS creates living experiences that enhance the lives of seniors. You’ll see this commitment in our people. They’re talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed—strengthening available resources, establishing proven practices that lead to long-term growth and creating lasting value for those living in, working for and affiliated with the community. Check us out on our website:  www.lcsnet.com

Travel Frequency: 75 – 100%

Job Level: D

Estimated Salary: $120,000-$145,000

The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors

A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES, IS REQUIRED

LCS IS AN EQUAL OPPORTUNITY EMPLOYER

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