Marketing Director
Fort Worth
Job Description Job Description Company Description:
VanZandt Controls and Eagle Automation together are a complete lifecycle solutions and services provider. Headquartered in Fort Worth, TX, VanZandt Controls and Eagle Automation has over 250 employees in 14 locations in Texas, New Mexico, Colorado, and Oklahoma. VanZandt Controls is a premier distributor of valve automation, flow measurement, instrumentation and controls products with unmatched capability in valve production and machining. Eagle Automation is a world class systems integrator, services, application engineering, panel shop and board repair provider. We win together with a purpose. Faith, family and diversity are our foundation. Safety and integrity are our pillars. Maintaining these priorities allows us to serve our customers, hire and retain top talent, and have great manufacturer partnerships on a long-term basis. We take pride in our Brand Promise - 1st to Quote, 1st to Deliver, Reliable Service. We are a rapidly growing organization with endless potential for career growth.
Position:
VanZandt Controls and Eagle Automation has openings for experienced Marketing Director to expand our efforts in the fast paced, and growing oil and gas market in the Permian Basin. The ideal candidate would be a self-starter, reliable, demonstrate a desire to learn and is capable of adapting quickly across job functions and responsibilities. Oversee and direct marketing strategies and efforts for the company. Responsible for evaluating and developing a marketing plan, communicating it to the team, researching the market and our competitors, and working with sales team to deliver solutions and optimize profit. Aim to strengthen the company's marketing position and desired business goals.
Essential Duties:
Branding - Own and preserve branding for corporation. Includes Logos, Trademarks, and signage Sales Collateral - Catalogs, Brochures, Specification Sheets, Line Cards, etc.
Branded Material - Brochures, catalogs, clothing, giveaways, etc. Oversee our VistaPrint store
Corporate Overview Presentation - Administer this presentation. Train leadership and sales force on our unique value and silver bullets
Websites - Sustain current websites based on GoDaddy platform
URL's - Maintain current and purchase new URL's when required
Digital Marketing - Drive customers to our new eCommerce store
Trade Shows - Lead activities for corporate wide list of tradeshows
Intellectual Property - Partner with our attorneys on trademarks
Strategy - Collaborate with leadership team to create, validate, and launch winning strategies for our company
Advertising - Primary interface to trade publications including Permian Basin International Oil Show, American Oil and Gas Journal, etc.
Demo Units - Includes skids, trailers, product demos, etc.
Sales Kickoff - Quarterback leadership team to develop agendas for all sales kickoff meetings. Arrange, attend, and execute all aspects of the meetings
Training Videos - Spearhead creation of videos for company training website https://www.vztechtalk.com
Sales Training - Launch training program for outside/inside sales and product champions. Organize, attend, and execute all aspects of the meetings
Experience:
Bachelor's degree in business, Engineering, or Marketing
Minimum 10 years' experience
Industrial background - Strong knowledge of oil and gas, refining, chemicals, power, and other verticals
Practical expertise with valve automation, flow measurement, instrumentation, and controls products
Proficient with Adobe Photoshop, Acrobat, Illustrator, GoDaddy, VistaPrint, and MetaTag software
Branding and Trademarks
Ability to adapt and function in an environment of changing priorities
Valid driver's license and clean driving record
Training:
VanZandt Controls and Eagle Automation provides ongoing hands-on equipment training and personal development plans.
For more information visit:
https://vzcontrols.com
Job Posted by ApplicantPro