Director of Product Marketing
Phoenix, AZ, United States
Director of Product Marketing
About the Company
Company is building technology to connect parents to providers of enriching activities for kids
Industry: Computer Software
Type: Privately Held, VC-backed
Founded: 2015
Employees: 51-200
About the Role
Company is seeking a director of product marketing to lead our go-to-market strategy and vision for the portfolio of solutions, including registration tools, payments, and our consumer marketplace. The ideal candidate will have 5 years of experience working in SAAS marketing, with a focus on product marketing. You’ll become the expert on our customers, parents and providers, and their needs. You’ll help craft messaging and campaigns that speak to them, and aligns their needs with the solutions we offer. The director of product marketing will work closely with cross-functional teams across the entire lifecycle, from product development to launch to adoption.
Core Responsibilities
Lead a data-driven go to market strategy to accelerate new customer growth, enhance customer experience, and maximize the value of existing customers both on the supply side (Providers) and demand side (Parents).
Position Company as the leading vertically focused B2B platform-as-a-service solution for the children’s extracurricular education market
Oversee and collaborate on product marketing plans for new offerings; plan and implement strategies for launches, collaborating with sales, customer success, and demand generation to ensure well-coordinated execution and measure success
Understand target buyer and customer personas, buying needs, and buyer’s journey to inform the development of messaging and content strategy to drive new business growth.
About You
Exceptionally strong verbal, written, visual/presentation, and interpersonal communication skills
SMB B2B SaaS Experience preferred
Ideally you have familiarity with B2C, and /or marketplace experience
Our Values:
Embrace Yes Always
Lean into Curiosity
Celebrate and Foster Individuality
Build Relationships to build great things
Seek Simplicity
Solve for tomorrow
What We Offer
Competitive Salary
Full Benefits (Medical, Dental, Vision, 401(k), Commuter)
Flexible PTO
Sick Leave
Paid Parental Leave
Team Size: 5
Travel Percent: Less than 10%
Functions: Marketing, Product Marketing
Skills: Product Marketing required
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