Lead Principal UX Designer (Design Systems)

San Francisco, CA, United States

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

What you'll do:

We are seeking a highly skilled and experienced Senior UX Designer to join our team, playing a pivotal role in shaping the user experience for our industry-leading digital advertising platform. As a Senior UX Designer, you will have the opportunity to influence and enhance the experience of our core products, ensuring our customers have a seamless and intuitive journey while achieving their goals.

Champion a user-centered design approach, passionately understanding and advocating for the needs and preferences of our users.

Support planning and vision on key company initiatives by collaborating with product managers, engineers, researchers, and content strategists.

Execute design concepts by creating wireframes, user flows, and interactive prototypes, developing intuitive and efficient user interfaces aligned with industry best practices.

Transform broad, conceptual ideas into valuable user experiences that seamlessly blend functionality with visual delight.

Collaborate with cross-functional teams, including product managers, engineers, and fellow designers, to bring designs to life and ensure a cohesive experience.

Own the entire design process, including interaction and visual design, for complex features and platform areas.

Support the Planning and execution of usability testing sessions, gathering valuable feedback from users and iterating on designs based on user insights.

Contribute to high-level strategic decisions alongside the product and executive teams.

Provide precise implementation guidance to engineers, ensuring features maintain high quality and alignment with the design vision.

Contribute to the development and maintenance of a design system, ensuring consistency and scalability of design elements and patterns across the platform.

Stay informed about industry trends and emerging technologies to ensure our designs remain innovative and competitive.

Mentor and coach junior UX designers, providing valuable guidance and support on design projects.

Who you are:

Bachelor's or master's degree in relevant field or equivalent experience

7+ years of professional UX design experience

Strong design sensibility and attention to detail

Proficiency in Figma for design and prototyping

Experience in Agile or Scrum development environments

A complex problem-solving mindset

Experience in leading design teams or design projects

Strong experience in UX/Product Design

Ability to work with various stakeholders and uncovering/understanding their needs

Excellent communication skills and the ability to make compelling and clear design presentations

Ability to lead collaborative co-creation and ideation sessions with multiple stakeholders

Mapping user journeys and interactive flows

Wireframing capabilities for features and content

Deep understanding of user research and testing

Ability to translate insights into tangible design

Enhancing the design system, building new elements and components

Advanced hands-on mentality and willingness to innovate

Data and insights analysis to determine experience success metrics & KPIs

Design Strategy and Execution

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

[LA JOBS ONLY] The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.

[SF JOBS ONLY] Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

NY, CO, CA, and WA residents only: In accordance with NY, CO, CA, and WA law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as sales-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is

$237,300—$296,600 USD

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