Marketing Content Manager
Austin, TX, United States
Job Description:
The Job/What You’ll Do:
At Voyant, we believe in empowering individuals to envision and achieve their financial goals through innovative and intuitive financial planning tools. We're seeking a creative and dynamic Marketing Content Manager to join our team and drive our brand's narrative across various platforms.
As a versatile team member, you'll be responsible for crafting compelling copy, managing our social media presence, and creating engaging marketing content. Your words will resonate with our audience, driving brand awareness, engagement, and conversion.
If you're passionate about storytelling, creative content creation, and making a difference in people's financial lives, join us at Voyant and be a part of our mission to empower individuals through smart financial planning.
This is a full-time role in Voyant's Austin, Texas office.
Responsibilities:
Copywriting:
Develop clear, concise, and impactful copy for marketing materials, website content, emails, advertisements, and more
Ensure messaging aligns with our brand voice and resonates with target audiences
Social Media Management:
Strategize, plan, and execute social media campaigns across platforms such as (Facebook, Twitter, LinkedIn, and Instagram)
Create engaging content, manage community engagement, and analyze performance metrics to optimize strategies
Content Creation:
Generate compelling marketing content, including blog posts, articles, video scripts, infographics, and more
Collaborate with designers and other team members to produce multimedia content that captivates and educates our audience
Brand Storytelling:
Develop and maintain a consistent brand narrative across all communication channels
Craft stories that connect emotionally with our audience, showcasing the value and benefits of Voyant's financial planning solutions
Analytics and Optimization:
Monitor and analyze content performance metrics, social media insights, and campaign results
Use data-driven insights to refine strategies, improve engagement, and achieve marketing objectives
Knowledge, Skills, and Abilities:
Exceptional writing and editing skills with a strong portfolio showcasing diverse content types and styles
Proficiency in social media platforms, content management systems, and analytics tools
Creative thinking with the ability to generate innovative ideas that resonate with diverse audiences
Strong organizational skills and the ability to manage multiple projects simultaneously
Education & Experience:
Proven experience (5+ years) in copywriting, social media management, and content creation within finance, technology, or related industries
Bachelor's degree in Marketing, Communications, Journalism, or related field preferred
Candidates must be legally authorized to work in the US to be considered. We are unable to provide visa sponsorship for this position.
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Who We Are & What We Offer:
AssetMark’s mission is centered around helping financial advisors make a difference in the lives of their clients. To help them do that, we aim to provide advisors with holistic support. We offer compelling technology that facilitates a better client experience, consulting services that ensure advisors’ businesses are running at their best and a comprehensive suite of investment solutions. AssetMark’s platform empowers advisors to provide the highest level of service possible to their clients.
AssetMark’s culture is driven by our mission and connected by our values; Heart, Integrity, Excellence and Respect. You will join a team that lives these values every day by doing the best and what is right in all we do and encouraging different ideas for continual success and innovation. Additionally, we offer a wide range of benefits to meet the needs of our team members and their families.
Flex Time Off or Paid Time/Sick Time Off
401K – 6% Employer Match
Medical, Dental, Vision – HDHP or PPO
HSA – Employer contribution (HDHP only)
Volunteer Time Off
Career Development / Recognition
Fitness Reimbursement
Hybrid Work Schedule
As an Equal Opportunity Employer, AssetMark is committed to building a diverse and inclusive workplace where everyone feels valued.
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