Sr Manager Global Content Strategy - REMOTE

Irving, TX, United States

At Apple Leisure Group we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world.

Grow your career as a Sr. Manager Global Content Strategy within Inclusive Collection , one of our 14 industry-leading brands. In this role you will be is a proven leader and team player with a broad range of knowledge, experience and expertise in content strategy, execution and analysis. Reporting to the Director of Global Creative Services, you will set the vision and strategy for Global Content Marketing aligned with the vision of our luxury resort brands, with a proven understanding of the role content plays at every stage of the customer journey, nuanced content for varied audiences, localization and narrative. This is a cross-functional and global role which requires a high degree of collaboration and stakeholder management as well as leadership of direct reports and agency partners.

A successful Sr. Manager Global Content Strategy will:

Conceptualize and lead global-minded content strategies and initiatives designed to increase brand awareness, positioning and drive conversion across key mediums including multi-lingual digital and print advertising, collateral, social media, brand + luxury resort websites

Serve as a team leader and mentor in support of team member growth and development

Lead the localization and translation strategy, process and implementation

Serve as a brand steward, supporting and articulating brand promise, vision, position, and architecture

Collaborate with in-house creative team and cross-departmental SMEs on content asset needs and development

Ensure all content is optimized for search engines (SEO) and follows industry standards for accessibility and user experience

Lead the ongoing refinement of our translation processes and workflow as well as vendor management

A successful Sr. Manager Global Content Strategy will have:

Bachelor’s Degree in marketing, communications, journalism, or a related field

10+ years’ proven experience in digital content management with a minimum of 5 years of demonstrated direct team management experience

Bilingual with demonstrated written and verbal fluency in English and Spanish languages

Creative mindset with a passion for storytelling and a deep understanding of audience, localization, best practices and engagement

Experience with translation management systems, memory software and content management systems

Strong understanding of digital marketing principles, including SEO, social media strategies, and content distribution

Experience successfully launching content campaigns across multiple international markets

Experienced track record of creating and launching new brands, concepts or product lines

Proficient in content management systems (CMS), analytics tools, and social media management platforms

Current Travel/Hotel/Hospitality industry experience a plus

Experience with high end luxury brands and market segments

Advanced MS Office including Word, Excel, and PowerPoint

Must be well-organized, have strong project management skills, be able to work well under pressure and adjust to changing deadlines

Excellent written and verbal communication skills, with exceptional attention to detail and editorial capabilities

Demonstrated leadership and team management skills, with the ability to inspire and motivate a diverse team

Must have a valid passport and the ability to travel

As North America’s only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:

Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands

Resort Brand Management: Management of 5-star and 4-star luxury resorts

Destination Management Services: Best-in-class destination management services provided by Hyatt Inclusive Collection and Worldstar

Loyalty Program: Exclusive loyalty program Unlimited Vacation Club

Technology Solutions: Innovative technology solutions provider Trisept Solutions, connecting over 88,000 travel agents with leading travel suppliers.

To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com.

About Hyatt Inclusive Collection

Hyatt Inclusive Collection offers the luxury leisure market high quality Endless Privileges, UnlimitedLuxury and Unlimited-Fun vacations, where everything is included.

Our Values

At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:

Empathy • Integrity • Respect • Inclusion • Experimentation • Well Being

ALG’s Commitment to Diversity & Inclusion

Living our purpose of caring for people so they can be their best means that we are committed to a workplace culture grounded in diversity and inclusion where Colleagues feel welcome and encouraged to fully participate in the organization. With the value of INCLUSION, we respect all the ways our Colleagues are individually unique and foster creativity and engagement in respectful environments.

Benefits at a Glance

We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:

Medical, Dental and Vision Insurance

Basic Life Insurance

Short & Long Term Disability

Paid Parental Leave

Corporate Wellness Program

Travel Discounts & Deals

Paid Time Off & Holidays

401(k) Plan with Company Match

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.

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