Digital marketing manager

Edgemere, MD, United States

Must possess a Bachelor’s degree in Marketing, Mass Communication or Journalism

Must possess 5 years of marketing experience

Must have previous experience with digital marketing, content marketing and / or social media advertising

Responsibilities Primary responsibilities will include website content management, digital design and writing, as well as support for a range of digital media initiatives

Initiates, develops and executes strategies on various digital platforms to generate patient volume

Writes, creates and posts clear, concise, grammatically correct strategic content for marketing channels and institutional websites, maintaining brand voice, standards and appropriate messaging

Demonstrates knowledge of content management systems (Sitecore preferred) to perform website updates and improvements, while maintaining an optimal user experience and achieving key metrics and conversions

Supports ongoing efforts of SEO strategies and online reputation management

Supports paid advertising campaigns and organic initiatives on social media channels

Manages video and photo projects for physicians, Centers of Excellence and other Mercy entities

Coordinates scriptwriting, filming and editing to execute digital marketing strategies

Conducts regular audits and maintains databases to support content strategy

Works with internal marketing team to identify opportunities for enhanced, cohesive promotion of service lines and community locations

Provides support as needed to Marketing Department leadership on various initiatives, including physician marketing, internal communication and special events

Qualifications Must possess a Bachelor’s degree in Marketing, Mass Communication or Journalism

Must possess 5 years of marketing experience

Must have previous experience with digital marketing, content marketing and / or social media advertising

Responsibilities Primary responsibilities will include website content management, digital design and writing, as well as support for a range of digital media initiatives

Initiates, develops and executes strategies on various digital platforms to generate patient volume

Writes, creates and posts clear, concise, grammatically correct strategic content for marketing channels and institutional websites, maintaining brand voice, standards and appropriate messaging

Demonstrates knowledge of content management systems (Sitecore preferred) to perform website updates and improvements, while maintaining an optimal user experience and achieving key metrics and conversions

Supports ongoing efforts of SEO strategies and online reputation management

Supports paid advertising campaigns and organic initiatives on social media channels

Manages video and photo projects for physicians, Centers of Excellence and other Mercy entities

Coordinates scriptwriting, filming and editing to execute digital marketing strategies

Conducts regular audits and maintains databases to support content strategy

Works with internal marketing team to identify opportunities for enhanced, cohesive promotion of service lines and community locations

Provides support as needed to Marketing Department leadership on various initiatives, including physician marketing, internal communication and special events

Summary

This position is responsible for marketing Mercy Health Services, including Mercy’s Centers of Excellence and Primary Care Physician Enterprise...

Primary responsibilities will include website content management, digital design and writing, as well as support for a range of digital media initiatives.

Option for hybrid (remote / in-office) work arrangement following probationary and cultural integration period.

Responsibilities

• Initiates, develops and executes strategies on various digital platforms to generate patient volume.

• Writes, creates and posts clear, concise, grammatically correct strategic content for marketing channels and institutional websites, maintaining brand voice, standards and appropriate messaging.

• Demonstrates knowledge of content management systems (Sitecore preferred) to perform website updates and improvements, while maintaining an optimal user experience and achieving key metrics and conversions.

• Supports ongoing efforts of SEO strategies and online reputation management.

• Supports paid advertising campaigns and organic initiatives on social media channels.

• Manages video and photo projects for physicians, Centers of Excellence and other Mercy entities. Coordinates scriptwriting, filming and editing to execute digital marketing strategies.

• Conducts regular audits and maintains databases to support content strategy.

• Works with internal marketing team to identify opportunities for enhanced, cohesive promotion of service lines and community locations.

• Provides support as needed to Marketing Department leadership on various initiatives, including physician marketing, internal communication and special events.

Requirements

• Must possess a Bachelor’s degree in Marketing, Mass Communication or Journalism

• Must possess 5 years of marketing experience

• Must have previous experience with digital marketing, content marketing and / or social media advertising

• Must possess demonstrated skills with content management systems (Sitecore preferred)

Mercy Health Services is sponsored by the Sisters of Mercy. We are an Equal Opportunity Employer (EEO) recruiting talent for Mercy Health Services, which serves the greater Baltimore Metro and surrounding Maryland areas.

Last updated : 2024-01-30 Company information

Mercy, one of the 20 largest U.S. health systems and named the top large system in the U.S. for excellent patient experience by NRC Health, serves millions annually with nationally recognized quality care and one of the nation’s largest Accountable Care Organizations. Mercy is a highly integrated, multi-state health care system including more than 40 acute care, managed and specialty (heart, children’s, orthopedic and rehab) hospitals, convenient and urgent care locations, imaging centers and pharmacies. Mercy has 900 physician practices and outpatient facilities, more than 4,000 physicians and advanced practitioners and more than 40,000 co-workers serving patients and families across Arkansas, Kansas, Missouri and Oklahoma. Mercy also has clinics, outpatient services and outreach ministries in Arkansas, Louisiana, Mississippi and Texas. Mercy was among the first health care organizations in the U.S. to have an integrated electronic health record (EHR) connecting all points of care. Mercy Technology Services’ broad use of its EHR has been recognized at one of the highest possible levels by Epic. Visit MercyTechnology.net. For information about Mercy's social media policy, please visit https://www.mercy.net/footer/website-terms-and-privacy/#social. Please note: many of the images and videos featured on our page were taken before the COVID-19 pandemic. Rest assured, we are following all necessary guidelines at this time, whether it's in photos and videos here, or in person at any of our Mercy facilities. For more information, visit Mercy.net/COVID19.

Company Specialties:

Health Care, Hospitals, Physicians, and Nursing

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