Email Marketing Specialist

Charlotte, NC, United States

Description

Position at Weisiger Group

Join the Weisiger Group Team

As a family-owned company under our fourth generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we've supported the strength of our communities by supplying equipment for critical infrastructure and commerce, and by funding programs that advance social and economic vitality. Being around for nearly 100 years means we change and pivot to capture opportunities and avoid challenges. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that's built to last.

We're looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we're committed to providing a work experience that helps our team grow to their full potential.

Join a leading solutions provider and be a part of a group of highly skilled technicians, sales and support team members who exist to serve as a trusted partner to our customers, communities, and fellow employees.

Summary

At Weisiger Group, we are a trailblazing organization that is built to last. We strive to be a diverse and inclusive organization where everyone feels welcome, and our differences are valued as competitive advantages. Trust is our bottom line and we're proud to serve our employees as a partner in their success.

At Weisiger Group, we make smart investments in our company and that starts with our people. The marketing team plays a key strategic role in the success of delivering a superior customer experience. That is why we are looking for an Email Marketing Specialist who will be responsible for the email marketing strategy, creating, coordinating, and delivering targeted internal and external email communications to a wide variety of sectors and audiences in the construction and power industries. Using marketing automation and email marketing best practices, the goal is to increase engagement and generate leads by delivering personalized, timely, and tailored communications specific to the customer's needs.

The ideal candidate is a strong designer who's highly creative, collaborative, and enjoys a fast-paced work environment. They will report to the marketing automation supervisor and work collaboratively with department teams on email communication best practices as well as reporting on email KPIs.

Essential Functions include the following, other duties may be assigned.

Technical Responsibilities:

Design, develop, and execute email campaigns for Carolina Cat and Weisiger Group, utilizing email marketing best practices. Perform render testing across devices, email clients, and Internet Service Providers (ISPs) to ensure that emails render correctly for our subscriber base

Responsible for managing and maintaining segmentation of distribution lists

Own the email calendar for all customer-facing and employee-facing communications, including building, testing, and receiving approvals

Assist in the development and execution of automated journey and drip campaigns

Strategic Responsibilities:

Collaborate with marketing and divisional teams to produce relevant communications that meet the needs of both key stakeholders and our audience

Coordinate with marketing and divisional teams on planned external marketing campaigns and programs to provide support and execution of integrated marketing strategies

Streamline email communication strategy to ensure communications are succinct and relevant with clear call-to-actions to drive optimal performance

Responsible for improving all KPIs for email marketing, including deliverability, open rate, click rate, bounce rate, unsubscribe rate, and related business goals

Executive presentations on the performance of our email marketing strategies may be required

Continuous Learning:

Stay informed about emerging deliverability rules, trends, and behaviors in email design as well as technologies and applications that could enhance the dealership's online presence and maximize ROI

Stay informed about new releases and features available within the marketing automation platform

Supervisory Responsibilities

This job has no supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

Bachelor's degree, Marketing, Design or related business study is required

3+ years of progressive experience in email creation and web/UX design. An equivalent combination of education and experience is acceptable

Excellent understanding of usability/user-centered design, UX methodology, design principles and corporate branding

Must be fluent in HTML and CSS

Experience with AMPscript and SQL is preferred, but not required

Proficiency in design and content creation tools (Adobe Creative Cloud)

Experience working in email marketing platforms (such as Mailchimp, Constant Contact, Exact Target, etc) is required

Experience working in marketing automation software (such as Salesforce Marketing Cloud, Pardot, Marketo, etc) is preferred, but not required

Experience working in a customer relationship management (CRM) platform preferred, but not required

Experience in customer journey mapping is preferred, but not required

Skills and Abilities

Superior communication skills, written and verbal

Detail-oriented with robust project management skills, navigating multiple projects and priorities simultaneously

Ability to clearly articulate and visually represent complex ideas

Strong critical thinking skills and ability to be creative

Possess strong data analysis and visualization skills and must be able to write routine reports and effective correspondence for internal and external audiences

Ability to grasp future rules and trends in digital technologies and act proactively

Excellent relationship-building skills complemented by the proven ability to work with others, especially across team boundaries and functions

Intellectually curious, strong attention to detail, self-motivated

Certificates, Licenses, Registrations

Salesforce Marketing Cloud Email Specialist or Marketing Cloud Account Engagement Specialist certification preferred, but not required.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We're committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

#Weisiger

EEO/AA Employer. All qualified individuals - including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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