Head of Digital Retail Media

El Segundo, CA, United States

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**Head of Digital Retail Media**

**El Segundo, California**

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Posting Title Head of Digital Retail Media Requisition Number 211264 Company Mattel Sales Corp. Location El Segundo, California Address 333 Continental Blvd Zip Code 90245 Job Category Marketing **CREATIVITY IS OUR SUPERPOWER.** Its our heritage and its also our future. Because we dont just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heardwhen everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

**The Opportunity:**

The toy purchase cycle is rapidly evolving, and Mattels media mix is becoming more performance-based across new platforms. This requires skills in marketing strategy, technology, media, performance marketing, and omni-channel retail marketing. As the Sr Manager, Digital Media you will be responsible for the cross-platform development, activation, measurement and media optimization of all Retail Media investments to convert toy shoppers into consumers of our vast product portfolio.

**What Your Impact Will Be:**

* Deliver measurable ROI and incremental sales as measured through performance media KPIs

* Create full-funnel media strategies to drive demand and conversion through retail and digital media

* Partner with cross-functional teams across marketing, sales, media, agencies, finance, and research

* Provide Retail Media strategy and activation expertise

* Lead the advancement of capabilities and understanding of the evolving Retail Media landscape across the organization.

* Develop strategies on how to leverage retailer platforms as media and data providers to uncover opportunities around process and create best practices for brands to leverage

* Collaborate with internal partners to develop recommendations inclusive of establishing KPIs and measurement criteria

* Provide activation strategies and plans that influence shopper behaviors in the marketplace

* Leverage full-funnel paid media recommendations for stronger holistic impact

* Create & activate Retail Media programs using tactics including display and search

* Deploy Media best practices and establish guidelines for Retail Media, especially as it relates to performance, transparency, and efficiency

* Lead assessment, RFP and deliverables of Retail Media agency partners

* Leverage retail media partners, industry groups to continuously bring emerging opportunities, technologies and platforms to enhance our recommendations and activations for increased business impact

* Educate and train Marketing and Sales on the evolving retail media landscape

* Manage retail media budgets

* Develop strategies to grow Mattels share of the digital shelf

* Partner with the operations team to grow organic results

* Lead the retail media team, providing coaching and development opportunities for team members

* Establish a culture of collaboration

**What Were Looking For:**

* 8-10 years of experience at Client or Agency leading strategic planning and activation with a focus on performance media, eCommerce, and Retail Media

* Toy, Kid, Entertainment, Retail, or CPG experience

* Retail Media expertise working with partners like Walmart Media Group, Criteo, Roundel, and Amazon Advertising

* Experience with platforms such as CitrusAd, Pavue, or Perpetua

* Experience leading the development of strategic Retail Media recommendations

* Investment and activation experience with performance-based digital media, Paid Search, and Retail Media

* Demonstrated business performance success

* Experience with a matrixed organization

* Results/Performance Driven

* Experience developing relationships with internal teams, agencies as well as retail media partners

* Experience working with data: media analysis, media mix models, multi-touch attribution models, digital attribution, consumer research, and shopper insights

* Strong written and verbal communication and presentation skills

* Knowledge of media strategy and the role of performance and retail media

* Understanding of media and retail partners, technologies and platforms

* Media Operations (Budgets, Reporting, Billing, etc.)

**What Its Like to Work Here:**

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

* **We collaborate:** Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

* **We innovate:** At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

* **We execute:** We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

**Who We Are:**

Mattel is a leading global toy company and owner of one of the strongest catalogs of childrens and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

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Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

**AA/EEO and Accessibility Commitment**

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

Mattel aims to make its Careers website accessible. It is Mattels Policy to provide reasonable accommodations to people with disabilities as required by law. If youre interested in applying for employment with Mattel, and need assistance with this online system at any point during the application, screening or selection process, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please c

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