Marketing Manager

San Diego, CA, United States

At Veracyte, we offer exciting career opportunities for those interested in joining a pioneering team that is committed to transforming cancer care for patients across the globe. Working at Veracyte – whether it be in one of our labs, corporate offices, the field, or remote – enables our employees to not only make a meaningful impact on the lives of patients, but to also learn and grow within a results-driven environment that values innovation, collaboration, and compassion.

The Position:

Veracyte is seeking a US Marketing Manager for the Afirma brand, the market leading molecular diagnostic test designed to help patients with thyroid nodules.

The Marketing Manager will drive Afirma product growth in the US market – from developing the strategic vision and multi-channel marketing plan to collaborating with field teams to enable excellent execution and pull-through. The primary responsibility will be focused on maximizing Afirma’s marketing reach via channels including sales, digital, print, and events.

This highly motivated, collaborative, and results-driven commercial leader must have an entrepreneurial drive and a strong track record of success in marketing including experience in driving post launch product growth. This individual should have experience in content marketing for Healthcare Provider (HCPs) and leading cross functional teams in a matrixed organization. This role can be remote. Candidates located outside of the SF Bay Area or San Diego would be required to travel to the home office on a regular basis.

Key responsibilities include:

Consistently keep a pulse on the latest market and competitor developments and proactively refine strategy, selling direction and tactics as necessary.

Execute a multi-channel marketing strategy (HCP, Patient, Conference, PR, Advocacy, Societies, Digital, NPP, etc.) by leveraging deep understanding of customers and working closely with the sales force, marketing operations, medical affairs, and other teams across Veracyte

Development of social media and online marketing campaigns, successfully partnering with marketing operations on execution

Collaboration with sales team for creation and development of downstream sales collateral

Partner with sales training to coordinate new hire and on-going sales training

Manage resources for speaker programs and other peer-to-peer education activities. Maintain strong relationships with key customers

Direct market research to gain key customer insights and benchmark brand awareness

Partner with managed care colleagues to develop a messaging platform and collateral to support commercial payor engagement

Manage and optimize the physician user experience, including all materials and processes related to sample collection, test ordering, delivery, and reporting

Collaborate seamlessly with other brand leads to align internal resources/attention and leverage synergies across products based on overall corporate strategy and goals

Coordinate with other brand leads to execute against select cross portfolio digital and conference tactics in partnership with marketing operations

Who You Are:

You are a highly motivated, results-driven individual with entrepreneurial drive and a track record of success in marketing. You have a deep sense of accountability and desire to own the product, from crafting the strategy to rolling up your sleeves and executing the tactics. Other experiences and skills include:

Bachelor’s degree in life science required

3+ years combined experience in marketing and/or sales required, preferably in the medical industry or with healthcare providers

Excellent presentation, written, verbal communication, and interpersonal skills

Excellent analytical and technical skills

Excellent project management skills

Adaptability to changes and challenges

Tenacity and the drive to make an impact

Team player with demonstrated track record of collaboration with others

Travel for sales meeting, conventions, and home office as needed (20%)

What We Can Offer You

Veracyte is a growing company that offers significant career opportunities if you are curious, driven, patient-oriented and aspire to help us build a great company. We offer competitive compensation and benefits, and are committed to fostering an inclusive workforce, where diverse backgrounds are represented, engaged, and empowered to drive innovative ideas and decisions. We are proud to have been named a “Bay Area Top Workplace” for ten years in a row by the Bay Area News Group and “Best Places to Work in San Diego” in 2023 by the San Diego Business Journal.

The anticipated base salary range in the United States is $124,000 - $170,000 per year. The final salary offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and length of experience within the job, type and length of experience within the industry, education, etc. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Veracyte is a multi-state employer, and this salary range may not reflect positions that work in other states.

About Veracyte

Veracyte (Nasdaq: VCYT) is a global genomic diagnostics company that improves patient care by providing answers to clinical questions, informing diagnosis and treatment decisions throughout the patient journey in cancer and other diseases. The company’s growing menu of genomic tests leverage advances in genomic science and technology, enabling patients to avoid risky, costly diagnostic procedures and quicken time to appropriate treatment. The company’s tests in lung cancer, prostate cancer, breast cancer, thyroid cancer, bladder cancer and idiopathic pulmonary fibrosis are available to patients and its lymphoma subtyping and renal cancer tests are in development. With Veracyte’s exclusive global license to a best-in-class diagnostics instrument platform, the company is positioned to deliver its tests to patients worldwide. Veracyte is based in South San Francisco, California. For more information, please visit www.veracyte.com and follow the company on Twitter (@veracyte).

Veracyte, Inc. is an Equal Opportunity Employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability status.

Veracyte participates in E-Verify in the United States.

#J-18808-Ljbffr