Director of Marketing- Luxury Hotel

Dallas, TX, United States

Dallas, United States | Posted on 07/24/2023

Provides sound, innovative,strategic leadership and initiatives for 38 Harwood brands, includingBusiness to Business and Business to Consumer.

Leads, plans, and directs thework of the Marketing & Public Relations department staff and isresponsible for establishing overall objectives and priorities for thedirection of the department.

Assume overall responsibility forand direct the development of the strategic marketing and communicationplanning process and calendar of events.

Manages Harwood International’screative teams (people, process, technology) to increase efficiency, meetdeadlines, and grow the business.

Provides strong and effectiveleadership to the Marketing and Public Relations team to capitalize on thefull potential of the staff.

Ensures that all employees arestimulated, motivated, and guided to contribute fully to the realizationof the company’s mission, vision, goals, and objectives.

Empowers employees to identifyinnovative approaches to enhance organizational performance.

Provide the planning andleadership to the Marketing Department by ensuring that the appropriatestructures, systems, competencies, and values are developed to meet andexceed the goals of the Marketing plan.

Work in collaboration withProperty Management, Leasing, and Hospitality divisions to increaserevenues and meet sales goals.

Contributes to marketingeffectiveness by identifying short-term and long-range issues that must beaddressed; providing information and commentary pertinent todeliberations; recommending options and courses of action; implementingdirectives.

Responsible for performanceappraisal of marketing and sales managerand for providing training anddevelopment opportunities.

Maintains marketing staff byrecruiting, selecting, orienting, and training employees.

Manage the budgets.

Planning

Develops and executes rolling90-day Action Plans the Marketing and Communications department, tied toHôtel Swexan’s strategic goals. The plan will define specific resultsactivities to be pursued in each area of responsibility.

Achieves financial objectives bypreparing an annual budget; scheduling expenditures; analyzing variances;initiating corrective actions.

Execution

Completes marketing departmentoperational requirements by scheduling and assigning employees, followingup on work results.

Aligns marketing efforts withsales efforts to advance new prospects and increased revenues.

Obtains market share by executingmarketing plans and programs for each product/service, directingpromotional support.

Responsible for the developmentand implementation of an annual, strategic, special events calendar thatensures the efforts of staff are utilized in a manner that provides thegreatest return to the organization. Ensures all events are planned tocapture the attention of the intended audience and the media. Manages theproduction of each event ensuring all appropriate sponsorships areachieved and all details are managed in a creative, timely andcost-efficient manner.

Develops and implementscommunications and media strategies and plans that successfully deliverinformation and key messages to the public.

Directs the execution of allprint, social media, email, and digital marketing activities to achievedesired results.

Develops and maintains a strongand productive relationship with print, digital media, and press. Ensuresthe organization is understood by the media and the media are interestedin presenting information to the public in a manner that informs andeducates them on the organization.

Directs market researchactivities to keep abreast of changing demographics and other relevantissues to evaluate marketing and communication activities and to monitoremerging issues.

Ensures the development ofadvertising and promotional plans and manages the annual advertising andpromotional budget.

Manages the use of externalresources as they pertain to the marketing and communications function(e.g., advertising agency, printers, etc.)

Researches, analyzes, andmonitors financial, technological, and demographic factors so that marketopportunities may be capitalized on and the effects of competitiveactivity may be minimized.

Plans and oversees theorganization's advertising and promotion activities including print,electronic, and direct mail outlets.

Communicates with outsideadvertising agencies on ongoing campaigns.

Works with writers and artistsand oversees copywriting, design, layout, paste-up, and production ofpromotional materials.

Establish a system of reports andcommunications for all information from the marketing team to the salesteam and for feedback and request from the sales team to the marketingteam.

Use analytics and measurables todefine the most effective marketing efforts for each brand.

Achieves satisfactory profit/lossratio and share of market performance in relation to pre-set standards andto general and specific trends within the industry and the economy.

Ensures effective control ofmarketing results and that corrective action takes place to be certainthat the achievement of marketing objectives is within designated budgets.

Evaluates market reactions toadvertising programs, merchandising policy, and product packaging andformulation to ensure the timely adjustment of marketing strategy andplans to meet changing market and competitive conditions.

Recommends changes in basicstructure and organization of marketing group to ensure the effectivefulfillment of objectives assigned to it and provide the flexibility tomove swiftly in relation to marketing problems and opportunities.

Professional

Maintains professional andtechnical knowledge by attending educational workshops; reviewingprofessional publications; establishing personal networks; participatingin professional societies.

Contributes to team effort byaccomplishing related results as needed.

Keeps abreast of all trends inthe industry.

Performs other related duties asassigned.

Required Education & Experience

Bachelor’s Degree or Higher inMarketing, Public Relations or Related Field.

Strong leadership skills be ableto motivate and influence others.

Able to think creatively andstrategically, have excellent judgment and be able to work in a fastpaced, changing environment.

Individual must be a strongcommunicator, have excellent written, presentation, oral communications,and interpersonal skills.

Experience in aleadership/management role in an agency, corporate or consultingenvironment with a team of 5 or more.

Experience leading a team ofcreatives, including graphic design, digital marketing, and publicrelations.

Experience marketing and managingmultiple brands, including B2C and B2B.

Proven track record growingrevenues through the management of marketing operations, processes, andteams.

Demonstrate strategicunderstanding of emerging channels like social media, mobile, and digital.

Proven ability to make aprofessional and positive impression with senior management withinpotential client organizations.

Successful track record atbuilding and presenting concepts/programs for multiple brands and newbusiness opportunities.

Proven track record of showingimprovement in cost, quality, and cycle time metrics in a creativeenvironment.

Understands components, cycletimes and production and distribution requirements of print, web, digitaland video/multimedia deliverables.

Requirements Preferred Education & Experience

Real Estate Industry /Hospitality industry experience.

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