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Develop and execute multi-touch integrated marketing strategies that drive growth
Manage the marketing team and oversee all marketing campaigns
Collaborate with other departments to ensure brand consistency
Work closely with Sales to ensure tight integration between sales and marketing
Analyze data to determine campaign efficiency
Ensure creative marketing materials undergo regular review and adhere to brand guidelines
Develop and communicate marketing plans, campaign results, and project recommendations to the Leadership team
Manage the marketing budget
Champion and provide support for the marketing tools and platforms
Maintain and manage relationships with vendors and contractors that support the marketing department