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Marketing Manager

Kensington, MD, United States

Direct the overall marketing efforts for the Credit Union. Strategize, develop, implement and communicate strategic marketing and public relations campaigns. Ensure marketing goals, campaigns and offerings are consistent with Credit Union goals, policies and procedures. Manage department staff and vendors to meet department and Credit Union objectives. Develop and monitor marketing budget.

Position Responsibilities

Market research and analysis

Perform regular analysis of a variety of marketing factors to determine overall product profitability, member usage, and member relationships. Identify areas of opportunity, create targeted marketing lists, and track response to campaigns

Develop targeted marketing campaigns through a variety of media including but not limited to direct mail, email, branch merchandising and track member responses to determine campaign effectiveness

Compile regular competitive rate analysis data

Gather comprehensive data to produce regular reports for vendors, CU departments and the Board of Directors

Prepare and execute membership surveys

Department Administration

Manage daily activities of the marketing department staff to include coaching, performance management, payroll and training

Manage various budget activities including expense review and planning

Coordinate member services supervisory committee meetings

Assist in the marketing strategy and implement website updates for the Youth Accounts

Planning

Plan, develop, implement and assess short and long-range marketing plans for the Credit Union consistent with our goals, policies and procedures

Lead department projects to design and implement new products, services and promotions

Make periodic branch visits in person and via Microsoft Office Teams to gather feedback, discuss branch marketing opportunities and perform branch branding audit

Communication

Manage website content to include web banners, content revisions, update rates, and manage member complaint/grievance activity

Supervise and as needed, participate in the creation of written publications, including but not limited to monthly product brochures, branch flats/signs/posters, corporate forms, manuals, and member correspondence

Have marketing pieces and disclosures reviewed by CUNA to ensure accuracy and compliance standards.

Coordinate member communications due to emergencies such as pandemic, inclement weather closings/delays, card breaches, etc.

Vendor management

Coordinate and manage a variety of vendors providing content, analysis and member data to assist CU in meeting marketing goals

Position Requirements

College degree in marketing, journalism, communications, English, public relations or related field required

One to three years of experience in marketing. Financial services marketing preferred

Demonstrated understanding and experience with marketing communications

Ability to handle multiple tasks accurately and completely

Ability to maintain websites. HTML preferred

Analytical skills, attention to detail, good organizational skills and planning skills

Ability to strategize and implement marketing campaigns

Excellent verbal and written communications skills

Strong knowledge of Microsoft suite including Word, Excel and PowerPoint

Strong project management skills

Working knowledge of financial MCIF system(s)

Other duties as assigned

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Marketing Manager jobs in Kensington, MD, United States

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