Senior Product Marketing Manager

Austin, TX, United States

At Noonlight, an Alarm.com company, our mission is to protect and comfort people so they can live freely. What began as an app focused on helping people walk safely from point A to point B, is now a suite of emergency response APIs backing some of the smartest home, health, and lifestyle products in the IoT market.

Noonlight is looking for a Senior Product Marketing Manager to lead marketing efforts for our B2B/API products for IoT customers. In this role, you will define and drive the end-to-end marketing strategy for business-facing products, in close partnership with product, sales, and Noonlight’s leadership team. We are looking for a PMM who is passionate about the intersection of safety and technology, has an experiment-first mindset, and is excited about shaping a marketing strategy for API products.

Responsibilities

Strategy Development: Collaborate with the Noonlight leadership team to define the marketing strategy and positioning for Noonlight's B2B products. Identify target customer segments, develop value propositions, and establish key messaging to differentiate our offerings in the market.

Product Positioning: Develop compelling and differentiated product positioning that resonates with target customers. Clearly communicate the unique value proposition and benefits of our API & B2B offerings to drive customer engagement and adoption.

Marketing Campaigns: Leverage an “experiment-first” approach to create and execute integrated marketing campaigns to generate demand and drive awareness of our business-facing products. Utilize a mix of digital marketing, content marketing, social media, events, and other marketing channels to reach target audiences effectively.

Market Research and Analysis: Conduct market research, competitive analysis, and customer segmentation to identify market trends, customer needs, and areas for product differentiation. Use data-driven insights to inform marketing strategies and optimize the positioning of our B2B products.

Sales Enablement: Collaborate with sales, product, and customer success teams to develop sales enablement materials, including presentations, collateral, case studies, and sales tools. Ensure that the sales team has the necessary resources to effectively sell our B2B products and achieve their targets.

Customer Success Collaboration: Collaborate with the customer success team to develop customer retention and expansion strategies. Leverage customer feedback and insights to inform marketing campaigns and drive customer engagement with our B2B products.

Performance Measurement: Define key performance indicators (KPIs) for marketing initiatives and campaigns. Monitor and analyze marketing metrics, including lead generation, conversion rates, customer acquisition costs, and revenue growth, to assess the effectiveness of marketing efforts.

Other duties as assigned

Requirements

5+ years of Product Marketing Experience, with previous experience developing an end-to-end marketing strategy for a product(s)

Passion for software as a service and new technologies (prior experience working on SaaS products/APIs a plus)

Experience with experiment design and execution to test, validate, and develop a marketing strategy

Excellent written and verbal communication skills

Comfortable with ambiguity, with a bias towards action

Ability to work effectively in a fast-paced, entrepreneurial environment

Experience supporting complex, technical products

Company Info

Noonlight combines advanced technology with real humans to protect and comfort people so they can live freely. Launched in 2013 as a mobile application, Noonlight has since grown into a connected safety platform — partnering with products and services to enable modern and affordable 24/7 professional sensor monitoring, video monitoring, false alarm filtering, and data-rich emergency response via an API. Noonlight’s technology works everywhere in the United States and Canada, allowing end users to quickly get help in any situation, without requiring a 911 call or the ability to talk or text. Noonlight was recently acquired by Alarm.com, furthering its vision of automatic safety. It continues to operate as an independent business, with the elite knowledge, benefits, and backing of Alarm.com.

For more information please visit www.noonlight.com or www.alarm.com.

Company Benefits

Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package!

Alarm.com is an Equal Opportunity Employer

In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

Notice To Third Party Agencies:

Alarm.com understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com, please email your company information and standard agreement to [email protected].

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