VP, Product Marketing

Atlanta, GA, United States

ABOUT THIS POSITION We are looking for a brilliant, inquisitive vice president who embodies a fanatical focus on driving outcomes and amplifying our value proposition to the markets we serve. They have a proven track record of designing, launching, and perfecting winning programs that drive repeatable results. This leader will be a key driver in growth through ideating key go-to-market strategies and programs, enabling the launch of these programs, and communicating the performance cross-functionally. The selected candidate will work closely with our Product Management, Sales, and Client Operations to build and deploy repeatable, scalable frameworks to create a system of winning. WHAT YOU'LL DO Strategy: partner with segment and performance marketing to develop Waystar’s go-to-market programs for our platform and solution suites based on market intelligence, business performance, product launches, product performance, and corporate priorities.

Performance: demonstrate a fanatical focus on business and program performance based on launched initiatives to guide prioritization and influence ROI. Design strategies to increase bookings, revenue, and client retention in partnership with commercial, client operations, and the broader marketing team for the platform, solution suites, and solutions.

People leadership: lead and empower a team of product marketers, ensuring cross-functional collaboration across marketing, product, commercial, and client operations.

Packaging: the ability to develop and evolve the packaging, pricing, placement, and promotion of the Waystar platform, solution suites, and solutions to highly targeted markets.

Builder: proven expertise in building frameworks and programs to deliver repeatable insights and results. Including competitive intelligence programs, messaging, and positioning, right-to-win analysis and strategy, ROI programs, webinars, content to drive growth, and naming.

Solution intelligence: intimately understand the market opportunity within each solution, buyer personas and criteria, market trends and drivers, win/loss by solution, and actively drive the go-to-market strategy at the platform and solution suite level.

Creativity: embodies creativity to enable the development and deployment of storytelling of our value to each unique segment. Develop a system of winning that is repeatable and scalable.

Product launches: lead the end-to-end development and execution of launches across all segments, including go-to-market programs, enablement tools, and positioning.

Leadership: work cross-organizationally to partner and influence strategic decisions to positively impact Waystar’s direction and success.

WHAT YOU'LL NEED Strong analytical mindset that develops strategies and provides direction based on data and insights.

Compelling storyteller with a strategic mindset who can engage and educate the internal teams and buyers.

Strong presentation and relationship-building skills.

Deep understanding of healthcare payments and technical functionality.

Proven expertise in building programs and frameworks to drive results.

Ability to prioritize projects effectively and manage a team with competing deadlines.

Instinctive motivator and mentor for a team of experienced team members.

Proven creative thinker who can generate and execute innovative ideas.

Preferred Skills: Proven experience leading high-performing teams

Deep knowledge of healthcare payments and preferably revenue cycle

Proven experience in product marketing in revenue cycle

Bachelor’s degree or higher

ABOUT WAYSTAR Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle. Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun. Waystar products have won multiple Best in KLAS or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar on Twitter. WAYSTAR PERKS Competitive total rewards (base salary + bonus, if applicable)

Customizable benefits package (3 medical plans with Health Saving Account company match)

Generous paid time off starting at 3 weeks + 16 holidays, including your birthday and volunteer time

Paid parental leave (including maternity + paternity leave)

Education assistance opportunities and free LinkedIn Learning access

Free mental health and family planning programs, including adoption assistance and fertility support

401(K) program with company match

Pet insurance

Employee resource groups

Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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