Senior Analyst, Customer Relationship Marketing

San Francisco, CA, United States

Senior Analyst, Customer Relationship Marketing

You will be part of the Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels including digital, email and print. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base. You will ensure our marketing investments are delivering against core KPI’s and that your marketing campaigns are aligned with the brand’s key initiatives and growth strategies.

About the Role

As a Senior Analyst on the Customer Relationship Marketing team, you will support the team in driving brand sales and optimizing the marketing investment across our digital, email, and print channels for Mark and Graham. You will execute marketing campaigns in support of key brand initiatives that will drive profitable growth as well as identify programs to acquire customers. The role involves key responsibilities that ensures we are scaling strong performance across channels, executing testing and targeting strategies and scaling successful campaigns. You will partner with digital, email or print subject matter experts to plan, implement and measure campaign performance. You will report out on performance KPIs on a weekly basis. You will also assist the Manager with monthly and annual financial budgeting including invoice management, month end accruals, cost tracking and projecting the impact of investment shifts. A successful candidate will have some experience in performance marketing, possess an analytical mindset, be highly detail-oriented, and be able to be flexible and thrive in a fast-paced, multi-channel retail environment. Strong excel skills are highly important attributes.

Responsibilities

Set up marketing campaigns, and analyze results on relevant paid marketing programs across all device types and channels.

Responsible for weekly reporting, including customer engagement metrics, trends, test results, and campaign performance.

Prepare seasonal and quarterly performance recaps and present to CRM and brand teams.

Develop a deep understanding of the brand's identity including product, editorial and marketing initiatives in order to develop marketing strategies that meet both financial and brand-building goals.

Support measurement and analysis on the effectiveness and efficiency of existing digital programs.

Own email reporting and analysis and make recommendations for email circulation and segmentation strategies to leverage in core campaigns.

Execute catalog circulation and test plans and other print marketing campaigns.

Collaborate with key brand stakeholders to help with the creative development process for all digital and print assets, for both new programs and refreshes of existing ones.

Assist with the multi-channel journey and life-stage marketing programs

Be curious about and attuned to the competitive landscape to ensure best-in-class programs and execution.

Partner with Customer Analytics to measure incrementality of all marketing programs, continually improving the efficiency of our investment.

Leverage available analytic tools to gather data and make a marketing strategy and investment decisions including but not limited to: Tableau, DOMO, MMM, MTA.

Use data to identify, target, and deliver relevant messaging to key strategic customer segments.

Execute against rolling 12-month test plan to continually fuel a pipeline of new tactics; make recommendations for new tests based on learnings.

Interact with peers on other WSI brands to share best practices and test results

React to business trends in the fast-paced retail environment and make necessary adjustments.

Criteria

2-3 years+ experience in online marketing, print marketing, retail marketing, or digital media planning

Proven track record in managing and optimizing a budget to ROI goals

Analytical, proactive, problem-solver with an insatiable curiosity

Strategic and analytical thinker; ability to evaluate alternatives and develop effective solutions

Able to see trends and to extract actionable insights from data to drive results

Strong organization and interpersonal skills; must have excellent communication & presentation skills

Ability to build effective relationships within the team & with cross-functional partners & vendors

Ability to prioritize and work on multiple projects in a deadline-driven environment; able to deal with ambiguity in a fast-paced business

Strong written and oral communication skills

Bachelor’s degree or equivalent experience preferred

Our Mission Around Diversity, Equity & Inclusion

We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences—whatever they may be—are valued, explored and appreciated.

Benefits Just for You

Depending on your position and your location, here are a few highlights of what you might be eligible for:

A generous discount on all Williams-Sonoma, Inc. brands

A 401(k) plan and other investment opportunities

Paid vacations, holidays, and time off to volunteer

Health benefits, dental and vision insurance, including same-sex domestic partner benefits

Tax-free commuter benefits

A wellness program that supports your physical, financial, and emotional health

Your Journey in Continued Learning

In-person and online learning opportunities through WSI University

Cross-brand and cross-function career opportunities

Resources for self-development

Career development workshops and learning programs

Speaker series

WSI will not commence an immigration case or "sponsor" an individual for this position at this time (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $78,000 - $95,000.   Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

ABOUT US Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

Our vision is to enhance the quality of our customers' lives at home.

Customer Marketing Alliance is on Pallet — Where creators turn their community into recruiting networks

#J-18808-Ljbffr