Marketing Manager
Chicago, IL, United States
Bachelor's degree in Marketing, Business, or a related field
3+ years of proven experience in B2B healthcare marketing, with a focus on event management and lead generation
Proficient in Salesforce and experienced in leveraging CRM tools for lead management
Strong understanding of LinkedIn marketing and demonstrated success in building brand presence on the platform
Exceptional skills in marketing collateral development, encompassing both content creation and design
Previous experience in managing relationships with third-party marketing agencies
Responsibilities As an individual contributor, this Marketing Manager will play a pivotal role in shaping and executing their marketing strategy, with a focus on event management, lead generation, LinkedIn marketing, marketing collateral development and third-party agency management
This Marketing Manager position is an onsite role and the successful candidate will be expected to work at the downtown Chicago office five days a week
Plan, coordinate and execute engaging B2B healthcare events, including conferences, webinars and workshops
Collaborate with cross-functional teams to ensure seamless event logistics and maximize brand visibility
Utilize Salesforce to develop and implement targeted lead generation campaigns
Analyze and optimize lead acquisition channels to increase the quantity and quality of leads
Develop and execute LinkedIn marketing strategies to enhance brand presence and engage with the target audience
Create compelling content and leverage advertising opportunities on the platform
Lead the creation of marketing collateral, including brochures, whitepapers, case studies and presentations
Collaborate with internal teams and external resources to ensure high-quality, on-brand content and design
Manage relationships with third-party marketing agencies to ensure the successful execution of campaigns
Provide clear briefs, monitor performance and optimize strategies based on data-driven insights
Qualifications Bachelor's degree in Marketing, Business, or a related field
3+ years of proven experience in B2B healthcare marketing, with a focus on event management and lead generation
Proficient in Salesforce and experienced in leveraging CRM tools for lead management
Strong understanding of LinkedIn marketing and demonstrated success in building brand presence on the platform
Exceptional skills in marketing collateral development, encompassing both content creation and design
Previous experience in managing relationships with third-party marketing agencies
Responsibilities As an individual contributor, this Marketing Manager will play a pivotal role in shaping and executing their marketing strategy, with a focus on event management, lead generation, LinkedIn marketing, marketing collateral development and third-party agency management
This Marketing Manager position is an onsite role and the successful candidate will be expected to work at the downtown Chicago office five days a week
Plan, coordinate and execute engaging B2B healthcare events, including conferences, webinars and workshops
Collaborate with cross-functional teams to ensure seamless event logistics and maximize brand visibility
Utilize Salesforce to develop and implement targeted lead generation campaigns
Analyze and optimize lead acquisition channels to increase the quantity and quality of leads
Develop and execute LinkedIn marketing strategies to enhance brand presence and engage with the target audience
Create compelling content and leverage advertising opportunities on the platform
Lead the creation of marketing collateral, including brochures, whitepapers, case studies and presentations
Collaborate with internal teams and external resources to ensure high-quality, on-brand content and design
Manage relationships with third-party marketing agencies to ensure the successful execution of campaigns
Provide clear briefs, monitor performance and optimize strategies based on data-driven insights
LaSalle Network has partnered with a dynamic B2B healthcare company with a dedicated team of 10 professionals committed to delivering innovative solutions in the healthcare sector in hiring a Marketing Manager!
This healthcare company is looking to hire a results-driven and experienced Marketing Manager to join their growing team. As an individual contributor, this Marketing Manager will play a... pivotal role in shaping and executing their marketing strategy, with a focus on event management, lead generation, LinkedIn marketing, marketing collateral development and third-party agency management. This Marketing Manager position is an onsite role and the successful candidate will be expected to work at the downtown Chicago office five days a week.
Marketing Manager Responsibilities:
-
Plan, coordinate and execute engaging B2B healthcare events, including conferences, webinars and workshops
-
Collaborate with cross-functional teams to ensure seamless event logistics and maximize brand visibility
-
Utilize Salesforce to develop and implement targeted lead generation campaigns
-
Analyze and optimize lead acquisition channels to increase the quantity and quality of leads
-
Develop and execute LinkedIn marketing strategies to enhance brand presence and engage with the target audience
-
Create compelling content and leverage advertising opportunities on the platform.
-
Lead the creation of marketing collateral, including brochures, whitepapers, case studies and presentations
-
Collaborate with internal teams and external resources to ensure high-quality, on-brand content and design
-
Manage relationships with third-party marketing agencies to ensure the successful execution of campaigns
-
Provide clear briefs, monitor performance and optimize strategies based on data-driven insights
Marketing Manager Qualifications:
-
Bachelor's degree in Marketing, Business, or a related field
-
3+ years of proven experience in B2B healthcare marketing, with a focus on event management and lead generation
-
Proficient in Salesforce and experienced in leveraging CRM tools for lead management
-
Strong understanding of LinkedIn marketing and demonstrated success in building brand presence on the platform
-
Exceptional skills in marketing collateral development, encompassing both content creation and design
-
Previous experience in managing relationships with third-party marketing agencies
If you are a motivated and strategic marketing professional with 3+ years of experience, looking to make a significant impact in the B2B healthcare space, we invite you to apply for this exciting Marketing Manager position today. Join us in shaping the future of healthcare through innovative marketing strategies.
Thank you,
Lizzy Bann
Associate Principal, Marketing
LaSalle Network Company information
LaSalle Network is a national staffing, recruiting and culture firm with business units that specialize in accounting and finance, administrative, call center, healthcare revenue cycle, human resources, management resources, marketing, sales, supply chain and technology.Since inception in 1998, LaSalle has worked with thousands of clients and placed more than 80,000 candidates in temporary, temporary-to-permanent and permanent positions.LaSalle Network has been listed on the Inc. 5000 “Fastest-Growing Privately Held Companies in America” list for 12 years, Inc. magazine’s “50 Best Workplaces,” Forbes’ "America’s Best Professional Recruiting Firms" list, Fortune's "Best Small & Medium Companies to Work For," “Best Workplaces in Consulting and Professional Services", and "Best Workplaces in Chicago", and Crain’s Chicago Business’ “Best Places to Work” list.For more information, please call 312-419-1700 or visit www.lasallenetwork.com.
Information Technology, Financial Services, Consulting, Information Technology and Services, Healthcare, Engineering, Business Services, Human Resources, Accounting & Finance, Accounting
Company Specialties:
Staffing, Recruiting, Accounting and Finance, Technology, Administrative, Call Center, Human Resources, Executive Search, Sales, Supply Chain, Healthcare Revenue Cycle, Marketing, and Management Resources
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