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Sony Music Entertainment US
Los Angeles, CA, United States
About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in
Job Source: Sony Music Entertainment USCALPAK
Gardena
Job Description Job Description ABOUT US: As a bag company, CALPAK strives to bring together functionality and the joy of traveling, both every day and far away. Join an innovative and collaborative team to continue to inspire our customers to go places and love getting there. We can’t wait to start this journey with you. JOB DESCRIPTION: We ar
Job Source: CALPAKGresham Hunt
, CA, United States
Gresham Hunt have partnered with a Large Cap Real Estate Fund that are seeking to expand their Acquisitions team based on the West Coast. Requirements: 7-10 years' of sell/buy-side Real Estate experience at a reputable organizations (Elite Boutique or Mid-Large Cap firms) Excellent academics from highly regarded educational institutions Ability to
Job Source: Gresham HuntCreative Circle
Los Angeles, CA, United States
Prominent beauty brand is seeking a VP, Marketing to join their team. You will be expected to go onsite 3 days per week in east LA county. Reporting directly into the SVP, Marketing you will be responsible for oversight of all areas of marketing including brand, retail, DTC, product, and creative to implement strategies to create and strengthen th
Job Source: Creative CircleIntelletec
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We are assisting a growing Gen AI startup with an integral VP of Marketing hire. This person will spearhead the development and execution of their marketing strategy. *Experience working in the AI space required. Responsibilities: Enhance brand visibility by implementing a thorough marketing strategy Lead the marketing team to deliver impactful
Job Source: IntelletecJBA International
Glendale, CA, United States
Position: Vice President of Marketing Location: Southern California preferred with ongoing meetings in Glendale, CA Compensation $70,0000 to $100,000 with Bonus Seeking an ambitious and strong mid-level marketing executive with mortgage experience. As we are ramping up the business, the person should be willing to roll up their sleeves and get invo
Job Source: JBA InternationalHallmark Media
Los Angeles, CA, United States
Job Details Level Senior Job Location LA / NYC - Los Angeles / New York, CA Position Type Full Time Job Shift Day Job Category PG - Programming Description SUMMARY The VP of Original Co-Productions & Acquisitions will play a pivotal role in Hallmark Media's creative execution
Job Source: Hallmark MediaNBC Universal
Universal City
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, ou
Job Source: NBC UniversalLos Angeles, CA, United States
Job Details
Level
Senior
Job Location
LA / NYC - Los Angeles / New York, CA
Position Type
Full Time
Job Category
MK - Marketing
Description
SUMMARY
We are looking for a best-in-class performance marketing expert to drive growth and engage our SVOD subscriber base across a variety of media platforms and channels. As a leader of the direct-to-consumer marketing team, you will help drive the acquisition strategy across multiple platforms including paid media, acquisition partnerships, and Hallmark-owned platforms.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Oversee the subscriber acquisition strategy and execution through ownership of the paid media and partnership plan, alongside close collaboration with other Hallmark leaders to drive acquisition through owned platforms and earned media.
Be the subject matter expert on our customer segments and constantly optimize the plan to ensure the business is reaching the right customer in the right location at the right time.
Own the acquisition marketing budget and develop strategic recommendations for marketing investment and performance media planning, detailing recommended tactics and budgets for the full marketing funnel.
Work with the media agency to develop best-in-class paid media campaigns to drive Hallmark SVOD growth and engagement, including setting clear objectives and KPIs, and developing measurement and tracking plans for all campaigns.
Partner with the agency to track campaign measurement and determine in-market optimizations for live campaigns, utilizing dashboards and MTA to optimize intra- and inter-channel to drive towards key KPIs including efficient CPAs, subscriber goals, and CLV.
Work closely with the Creative team and media agency to define and organize creative testing across channels to ensure there is a feedback loop on what creative is performing the best and why.
Work with Data, Research and Insights, and Finance to develop forecasts based on recommended media plans, report on performance against forecasts, and re-forecast based on in-market data.
Review insights and make recommendations for future testing/optimization, testing variables including offer, copy/messaging, targeting and segmentation, creative, and platforms.
Identify opportunities to use first and third-party data to inform decisions, and partner with Insights and Data teams to identify and activate against key cohorts.
Collaborate with Product and MarTech teams to ensure that any MediaTech roadmap items are sized and prioritized, with clear ROI outlined for any tech investment required.
Build strong relationships directly with media platforms for innovative testing opportunities that can drive scalable acquisition profitably on these platforms.
Serve as subject matter expert by fostering a network of connections at peer companies to stay up to date with tools and trends and evangelize data-driven media best practices throughout the organization.
Qualifications
BASIC REQUIREMENTS
Minimum of 10 years of experience in performance media strategy and execution, with a strong focus on direct-to-consumer and subscription products.
Extensive experience developing data-driven media strategies with a deep understanding of how to balance a media mix between brand and acquisition campaigns to meet subscriber and user goals.
Extensive experience working with media agencies and developing a 2-way dialog and partnership with them.
OTHER REQUIREMENTS
Demonstrated experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies.
Exceptionally up-to-date on media and consumption trends.
Strong track record of experience interacting and working with multiple stakeholders and partnering collaboratively with consumer insights, content, product, acquisition, and retention marketing teams.
Exceptional project management and interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment of multiple priorities.
Highly analytical (particularly in customer segmentation and modeling), commercially minded, and proactive individual with strong presentation skills with the ability to step back to see the bigger picture and simplify the complex.
The salary range for this job is between $166,600- $233,000. The salary rate will take into consideration several factors including location.
Hallmark Media is an equal-opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally protected status. Principals only, please.
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VP, Acquisition Marketing jobs in Los Angeles, CA, United States
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