Marketing Manager

Indianapolis, IN, United States

Job Description

The University of Indianapolis is seeking applicants for Marketing & Communications Manager. This is a full-time, exempt staff position. This role is an integral member of the University Communications and Marketing team, managing the integrated marketing and communications strategies for various University departments (examples may include: Advancement, Student Affairs, the Office of Inclusive Excellence, etc.). This position also liaises with representatives from Schools/Departments/Colleges within the University, as well as the Office of Admissions Recruitment, to support enrollment goals. The successful candidate develops, implements, and monitors the success of marketing and communications strategies to engage various audiences (external and internal). Critical to the success of this position is experience in planning and successful project management, integrated marketing communications, persuasive writing and content development, as well as working in collaboration with university leadership, directors, and faculty to impact various audiences.

Company Description

Become a Greyhound! The University of Indianapolis is a private, liberal arts university and home to a close-knit community of more than 700 faculty and staff supporting 5,600 undergraduate and graduate students on our main campus.  We offer an inclusive work environment where your individual contributions will be recognized and rewarded and the University’s motto, “Education for Service,” provides the foundation for all our work.

Situated on 65 acres in the University Heights neighborhood and just minutes from downtown   Indianapolis , UIndy’s campus is close to all of the cultural, shopping, sports, and recreational amenities you’d expect in the 13th-largest city in the United States.  Want to cheer on your Hounds when they play their rivals in the Great Lakes Valley Conference?  UIndy employees and their families enjoy free admission to home sporting events, and many arts and cultural events on campus are free for employees as well.  The University is proud to offer a competitive total rewards package, including a generous time off policy, ensuring you can enjoy your time outside of work as you wish.

If you’re interested in joining our dynamic environment and experiencing hard work, creativity, and teamwork, we welcome your application.

The University of Indianapolis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, national origin, disability, citizenship status, military status, marital status, sexual orientation, gender identity, or gender expression. The University of Indianapolis does not discriminate on the basis of sex in its educational programs and activities, including employment and admission as required by Title IX.

Benefits

Medical Insurance

Vision Insurance

Dental Insurance

Life Insurance

Tuition Discount

Retirement Savings Plan - 403B

Paid Vacation and Sick Time Accruals

Paid Holiday time and additional University days off

Employee Discounts & Services

Free Parking

Onsite Health & Wellness Center

For more information about the benefits of being a staff member at UIndy, visit our Benefits site.

Responsibilities- Marketing Manager

Serves as the marketing communications lead for various campus departments to develop strategies and oversee the execution of proactive plans, implementation schedules, and communication tools to support their departmental goals and strategic priorities.

Develop comprehensive marketing plans to support client activities and objectives. Marketing plans may include the development of marketing campaigns, digital marketing strategy, email marketing campaigns, or internal communications plans.

Oversees multi-component deliverables through project plans and communications across all parties involved in the project.

Creates project estimates, plans and timelines that consider what each deliverable requires and what resources may be needed; discussing impact against other priorities in the queue with team leads.

Manages expectations of clients when scoping and executing project plans and deliverables.

Manages productive working relationships with creative staff, university and contracted vendors, to help ensure projects are completed on time and within budget.

Oversee the production of IMC deliverables to fulfill departmental goals.

Coordinate project teams and external resources to ensure clarity of overall University positioning and branding, consistency of messaging and effective production of multi-platform content.

Provide support in the planning and implementation of University events (e.g., Commencement, Homecoming, “Pack the House,” etc.)

Understanding of website management to support the Marketing and Communication team and various client/University content updates.

Experience with content management systems is preferred (e.g., Cascade CMS, WordPress, etc.)

When needed, develops content and copy for client account materials, including posters, mailers, emails, and newsletters.

Cultivate social media content and web content as a communications strategy.

Manages project risks, documenting pain points, and setting a plan for these items to mitigate against them.

Collects requirements and defines core functionality for deliverables.

Effectively tracks and manages projects using project management software.

Collaboratively works with the Creative Team as well as the Content Strategy Team to ensure design and creative work meets the expectations and goals of internal and external clients.

Multi-tasks, prioritizes and meets deadlines in a fast-paced work environment.

Serves as a collegial and collaborative member of the Communications & Marketing department, assisting with other marketing-related duties as assigned and as time permits.

Adapts to workload and working conditions while maintaining a positive attitude and professional demeanor.

Keeps large project teams on task, offering solutions and communicating fluently in both conceptual and technical realms.

Qualifications- Marketing Manager

Bachelor’s Degree in Marketing, Public Relations, Communications or related field is required

3+ years of experience working in integrated marketing and communications.

Higher education experience is preferred.

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