Head of Marketing
Los Angeles, CA, United States
[Full Time] Head of Marketing at arketa (United States) | BEAMSTART Jobs Head of Marketing arketa United States
Date Posted
20 Jan, 2023
Work Location
Los Angeles, CA, United States
Salary Offered
$85000 — $150000 yearly
Job Type
Full Time
Experience Required
6+ years
Remote Work
Yes
Stock Options
Yes
Vacancies
1 available
About the role arketa is looking for our first marketing hire to continue scaling our product for wellness studios and individuals! As a founding team member, you’ll help us test and build our acquisition channels from the ground up, refine our messaging, and experiment with offers to help grow our user base.
We’re looking for a data-driven marketer with experience in SaaS to drive lead generation through paid campaigns, email marketing, events and more. You will work closely with Sales to optimize conversions and help nurture leads into paying customers.
The ideal candidate is a hands-on operator who’s built and scaled revenue in a fast-growing startup environment.
You will: Own and manage our website, build landing pages and convert visitors into MQLs and SQLs
Partner with the sales team to help define and understand their target segments and plan campaigns to drive additional leads
Drive paid acquisition strategy across multiple channels, by analyzing conversion trends. This will include paid ads, email, events, texts, social, gifting, account-based marketing and what YOU create.
Organize and launch creative campaigns & messaging tests to test performance
Manage relationships with advertising and technology partners to accelerate user growth
Build, design, document, and execute unique user journeys to increase lead volume and quality
Evaluate our current tools and stack to increase insight and performance
About you: 5+ years of proven multi-channel marketing experience within software/SaaS.
Experience with Hubspot, Customer i.o, Webflow, Intercom, Google Analytics, AdWords
Analytical and deep understanding of pipeline management and metrics including CAC, LTV, CPL, and ROI
Data-driven (including Excel and data analysis skills) to prioritize opportunities and evaluate the performance of campaigns
Desire to be accountable for hitting marketing performance targets and KPIs
Strong understanding of performance marketing and comfortable A/B testing and scaling results
Ability to work cross-functionally with design, product, and sales
Great at communication and ability to source and build relationships with external agencies
Excellent prioritization skills and can roll up their sleeves and get things done from start to finish
Likes to take risks and challenge the status quo
Experience or passion with wellness studios a big plus.
It’s not expected that you have expertise across all of these areas.We’re looking for someone with strengths in one or two areas, and an interest to grow and learn in others!
About arketa Everything for your fitness or wellness business. Company Size: 11 - 50 People Year Founded: 2020 Country: United States Company Status: Actively Hiring Looking for Partners Looking for Clients Raising Funds Share This Job
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