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Head of Marketing

Los Angeles, CA, United States

[Full Time] Head of Marketing at arketa (United States) | BEAMSTART Jobs Head of Marketing arketa United States

Date Posted

20 Jan, 2023

Work Location

Los Angeles, CA, United States

Salary Offered

$85000 — $150000 yearly

Job Type

Full Time

Experience Required

6+ years

Remote Work

Yes

Stock Options

Yes

Vacancies

1 available

About the role arketa is looking for our first marketing hire to continue scaling our product for wellness studios and individuals! As a founding team member, you’ll help us test and build our acquisition channels from the ground up, refine our messaging, and experiment with offers to help grow our user base.

We’re looking for a data-driven marketer with experience in SaaS to drive lead generation through paid campaigns, email marketing, events and more. You will work closely with Sales to optimize conversions and help nurture leads into paying customers.

The ideal candidate is a hands-on operator who’s built and scaled revenue in a fast-growing startup environment.

You will: Own and manage our website, build landing pages and convert visitors into MQLs and SQLs

Partner with the sales team to help define and understand their target segments and plan campaigns to drive additional leads

Drive paid acquisition strategy across multiple channels, by analyzing conversion trends. This will include paid ads, email, events, texts, social, gifting, account-based marketing and what YOU create.

Organize and launch creative campaigns & messaging tests to test performance

Manage relationships with advertising and technology partners to accelerate user growth

Build, design, document, and execute unique user journeys to increase lead volume and quality

Evaluate our current tools and stack to increase insight and performance

About you: 5+ years of proven multi-channel marketing experience within software/SaaS.

Experience with Hubspot, Customer i.o, Webflow, Intercom, Google Analytics, AdWords

Analytical and deep understanding of pipeline management and metrics including CAC, LTV, CPL, and ROI

Data-driven (including Excel and data analysis skills) to prioritize opportunities and evaluate the performance of campaigns

Desire to be accountable for hitting marketing performance targets and KPIs

Strong understanding of performance marketing and comfortable A/B testing and scaling results

Ability to work cross-functionally with design, product, and sales

Great at communication and ability to source and build relationships with external agencies

Excellent prioritization skills and can roll up their sleeves and get things done from start to finish

Likes to take risks and challenge the status quo

Experience or passion with wellness studios a big plus.

It’s not expected that you have expertise across all of these areas.We’re looking for someone with strengths in one or two areas, and an interest to grow and learn in others!

About arketa Everything for your fitness or wellness business. Company Size: 11 - 50 People Year Founded: 2020 Country: United States Company Status: Actively Hiring Looking for Partners Looking for Clients Raising Funds Share This Job

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Head of Marketing jobs in Los Angeles, CA, United States

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