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Marketing Specialist

Centennial, CO, United States

Are you a marketing specialist who is an expert at crafting educational/technical content? Our client is seeking a highly detail-oriented, creative Marketing Specialist who can take large-scope projects from the Marketing Manager and drive into the details and see the project through to completion. This person understands the bigger picture but finds their joy and competencies in the specifics. They challenge the status quo and push for more clarity and precision where it may lack. The ideal candidate must understand inbound marketing, and elevating the marketing vision from there. This is a fulltime, hybrid position in Centennial, CO.

Portfolio Note: Candidates must have proven experience and skills in creating inbound content, optimization and management of website content and SEO ranking, and strong capability of refining and enhancing lead gen systems.

You Will:

Develop and implement inbound marketing strategies and content writing alongside the Marketing Manager

Create and manage content, including blog posts, landing pages, social media posts, and email marketing

Write educational/technical content with a balance of depth and simplicity

Manage and perform website updates/modifications

Run basic reporting/analytics on website, campaigns, and Inbound Marketing KPIs

Collaborate with outbound to create cohesive multi-platform marketing campaigns

Conduct keyword research and optimize content for search engines

Optimize marketing automation and lead nurturing system

Manage a rich content/editorial calendar that engages audiences in each level of the marketing funnel

Understand and leverage the client's unique value proposition throughout inbound marketing content

Operate within the brand guidelines and emulate the brand personality through inbound marketing content

Propose new and improved inbound marketing campaign ideas

Perform all other duties assigned by the manager

You Have:

Bachelor’s degree in Marketing, Communication, or similar or experience equivalence

3+ years of working experience in marketing and inbound content creation

A portfolio (whether that is a pdf, website, or similar)

Proficient in marketing automation and CRM software like HubSpot

Excellent communication and collaboration skills

Expert writing and editing skills

Strong knowledge of Adobe InDesign and Illustrator

Knowledge of WordPress

Knowledge of Google Analytics

Familiarity with SEO and keyword research

Logistics:

Projected Start Date: ASAP

Fulltime position, 40 hours/week: Fulltime

Onsite/offsite: Hybrid - Centennial, CO

Team Structure: Working with marketing team

Background Check needed? No

Salary: $85,000 - $95,000 DOE

Job #49299

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Marketing Specialist jobs in Centennial, CO, United States

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