Marketing Manager

, CA, United States

Minimum of 5 years of marketing experience, preferably in the financial or banking sector

Strong understanding of the credit union industry and its regulatory environment

Proficient in digital marketing tools and platforms, including analytics

Ability to multitask and manage multiple projects simultaneously

Strong leadership and team management skills

The employee is regularly required to talk or hear

Responsibilities As the Marketing Manager at Eagle Community Credit Union, you will be responsible for developing and implementing strategic marketing plans to increase the visibility of the credit union's brand, products, and services

You will lead a team and work with various stakeholders to promote the credit union's unique value proposition to the local community and drive membership growth

Your role will also involve managing the credit union's digital marketing efforts, community engagement initiatives, advertising campaigns, and media relations

Develop and implement a comprehensive marketing and communications plan aligned with the credit union's strategic objectives

Conduct market research to identify trends, competitors' strategies, and member needs to drive informed decisions

Set, monitor, and report on marketing performance metrics

Ensure consistency of brand identity across all marketing materials and channels

Manage the development, distribution, and maintenance of promotional materials

Oversee the management and updates of the credit union's website to ensure user-friendly navigation and updated content

Develop and manage digital marketing campaigns, including email marketing, SEO, PPC, and social media strategies

Analyze online traffic and user behavior to optimize digital strategies

Establish and maintain partnerships with local organizations, schools, and businesses

Represent the credit union at community events, trade shows, and other public engagements

Coordinate and oversee community outreach programs and initiatives

Plan and execute advertising campaigns through various channels, such as print, radio, online, and outdoor

Manage relationships with media partners and the press

Coordinate press releases, interviews, and other media interactions

Lead, motivate, and develop the marketing team, ensuring they have the tools and skills needed to excel

Collaborate with other departments (e.g., Sales, IT, Member Services) to align marketing initiatives with business objectives

Primarily indoor office work with a quiet to moderate noise level

Occasional work outside the office

The employee must occasionally lift and/or move up to 10 pounds

The employee is regularly required to stand, walk, use hands to fingers or handles, or feel and reach with hands and arms

The employee is occasionally required to stoop, kneel, crouch, or crawl

Salary Range: $74,000 - $85,000

Medical

Vision

Life Insurance

Flexible Spending Account

401(k) Matching

Paid Time Off

Training Provided

Tuition Reimbursement

Qualifications Minimum of 5 years of marketing experience, preferably in the financial or banking sector

Strong understanding of the credit union industry and its regulatory environment

Proficient in digital marketing tools and platforms, including analytics

Ability to multitask and manage multiple projects simultaneously

Strong leadership and team management skills

The employee is regularly required to talk or hear

Responsibilities As the Marketing Manager at Eagle Community Credit Union, you will be responsible for developing and implementing strategic marketing plans to increase the visibility of the credit union's brand, products, and services

You will lead a team and work with various stakeholders to promote the credit union's unique value proposition to the local community and drive membership growth

Your role will also involve managing the credit union's digital marketing efforts, community engagement initiatives, advertising campaigns, and media relations

Develop and implement a comprehensive marketing and communications plan aligned with the credit union's strategic objectives

Conduct market research to identify trends, competitors' strategies, and member needs to drive informed decisions

Set, monitor, and report on marketing performance metrics

Ensure consistency of brand identity across all marketing materials and channels

Manage the development, distribution, and maintenance of promotional materials

Oversee the management and updates of the credit union's website to ensure user-friendly navigation and updated content

Develop and manage digital marketing campaigns, including email marketing, SEO, PPC, and social media strategies

Analyze online traffic and user behavior to optimize digital strategies

Establish and maintain partnerships with local organizations, schools, and businesses

Represent the credit union at community events, trade shows, and other public engagements

Coordinate and oversee community outreach programs and initiatives

Plan and execute advertising campaigns through various channels, such as print, radio, online, and outdoor

Manage relationships with media partners and the press

Coordinate press releases, interviews, and other media interactions

Team Management & Collaboration:

Lead, motivate, and develop the marketing team, ensuring they have the tools and skills needed to excel

Collaborate with other departments (e.g., Sales, IT, Member Services) to align marketing initiatives with business objectives

Primarily indoor office work with a quiet to moderate noise level

Occasional work outside the office

The employee must occasionally lift and/or move up to 10 pounds

The employee is regularly required to stand, walk, use hands to fingers or handles, or feel and reach with hands and arms

The employee is occasionally required to stoop, kneel, crouch, or crawl

Benefits Salary Range: $74,000 - $85,000

Medical

Dental

Vision

Life Insurance

Flexible Spending Account

401(k) Matching

Paid Time Off

Training Provided

Tuition Reimbursement

Job Summary

As the Marketing Manager at Eagle Community Credit Union, you will be responsible for developing and implementing strategic marketing plans to increase the visibility of the credit union's brand, products, and services. You will lead a team and work with various stakeholders to promote the credit union's unique value proposition to the local community and drive membership growth... Your role will also involve managing the credit union's digital marketing efforts, community engagement initiatives, advertising campaigns, and media relations.

Qualifications

• Minimum of 5 years of marketing experience, preferably in the financial or banking sector

• Strong understanding of the credit union industry and its regulatory environment

• Proficient in digital marketing tools and platforms, including analytics

• Bilingual fluency in both English and Spanish, with excellent verbal and written communication skills in both languages, is preferred

• Ability to multitask and manage multiple projects simultaneously

• Strong leadership and team management skills

Responsibilities

• Strategic Planning:

• Develop and implement a comprehensive marketing and communications plan aligned with the credit union's strategic objectives.

• Conduct market research to identify trends, competitors' strategies, and member needs to drive informed decisions.

• Set, monitor, and report on marketing performance metrics.

• Brand Management:

• Ensure consistency of brand identity across all marketing materials and channels.

• Manage the development, distribution, and maintenance of promotional materials.

• Promote the credit union's unique value proposition to the local community.

• Digital Marketing:

• Oversee the management and updates of the credit union's website to ensure user-friendly navigation and updated content.

• Develop and manage digital marketing campaigns, including email marketing, SEO, PPC, and social media strategies.

• Analyze online traffic and user behavior to optimize digital strategies.

• Community Engagement:

• Establish and maintain partnerships with local organizations, schools, and businesses.

• Represent the credit union at community events, trade shows, and other public engagements.

• Coordinate and oversee community outreach programs and initiatives.

• Advertising & Media Relations:

• Plan and execute advertising campaigns through various channels, such as print, radio, online, and outdoor.

• Manage relationships with media partners and the press. Coordinate press releases, interviews, and other media interactions.

• Team Management & Collaboration:

• Lead, motivate, and develop the marketing team, ensuring they have the tools and skills needed to excel.

• Collaborate with other departments (e.g., Sales, IT, Member Services) to align marketing initiatives with business objectives.

Work Environment

• Primarily indoor office work with a quiet to moderate noise level.

• Occasional work outside the office.

• Travel requirements - ability to travel locally for community events and outreach programs.

• Special schedule - have the ability to work nights and/or weekends when needed.

Physical Demands

• The employee must occasionally lift and/or move up to 10 pounds.

• Specific vision abilities required by this job include close vision.

• The employee is regularly required to talk or hear.

• The employee is regularly required to stand, walk, use hands to fingers or handles, or feel and reach with hands and arms.

• The employee is occasionally required to stoop, kneel, crouch, or crawl.

Salary Range: $74,000 - $85,000

Location: In-office, Foothill Ranch, CA 92610

Equal Opportunity/Affirmative Action Employer

Eagle Community Credit Union is committed to a workplace free from unlawful discrimination based on race, color, religion, sex, gender identity, age, national origin, citizenship, disability, sexual orientation, veteran status, genetic information, or any other protected classification under applicable federal, state or local law. This applies to all terms, conditions, and privileges of employment, including recruitment, hiring, assignment, training, promotion, compensation, evaluation, discipline, and discharge. For more information, please view the link provided.

Eagle Community Credit Union values the contributions of our diverse workforce, including those with disabilities. We comply fully with the Americans with Disabilities Act (ADA) and other applicable federal, state, and local laws. We are committed to ensuring equal opportunity in employment for qualified persons with disabilities. If you are an individual with a disability and require reasonable accommodation during the employment selection process, please get in touch with [email protected]. This email is created exclusively to assist disabled job seekers who cannot apply online due to their disability. Only messages left for this purpose will receive a response.

Benefits

• Medical

• Dental

• Vision

• Life Insurance

• Flexible Spending Account

• 401(k) Matching

• Paid Time Off

• Training Provided

• Tuition Reimbursement Company information

Eagle Community Credit Union is a member-owned, not-for-profit cooperative. For over 85 years, we’ve held a commitment to service excellence and member satisfaction. It’s who we are. It’s in our DNA. We have a rich history. We began as Orange County Postal Credit Union in 1937, and for many years we exclusively helped postal and federal employees build their financial futures. Today, we’re a community credit union. That means that anyone who lives, works, worships, or goes to school in Orange County can become a member, but we continue to take pride and are honored to continue to serve our core postal and federal members.And with membership comes many advantages. Put your money in a bank and you’ll be treated like a customer. Put your money in a credit union and you can walk around like you own the joint (because you really do). Since its founding, Eagle CU has relied on the vision, involvement, and support of its members for its success. Some members volunteer their time to serve on our Board of Directors.

Insurance, Financial Services, Banking, Consumer Finance, Credit Union

Nonprofit

Foothill Ranch, California

Company Specialties:

Credit Union, Auto Loan, Checking Account, Savings Account, Loans, Personal Line of Credit, Personal Loan, and Mobile Home Loans

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