Marketing Manager

, CA, United States

Description

Are you an enthusiastic and ambitious marketer with a passion for driving growth and success in the staffing and workforce solutions industry? Staffing Industry Analysts (SIA) is seeking a talented Marketing Manager who will play a pivotal role in expanding our Corporate and Council memberships and strategic solutions through comprehensive marketing strategies and multi-channel campaigns. As the Marketing Manager, you will be a strategic thinker with a deep understanding of the staffing industry, possess outstanding leadership skills, and have a track record of successful marketing initiatives.

Key Responsibilities:

Marketing Strategy and Planning:

Drive revenue growth by implementing dynamic and results-driven multi-channel marketing campaigns/initiatives to boost SIA’s council memberships, corporate memberships and non-conference strategic solutions that align with both marketing and company objectives, targeting our key markets effectively, ensuring maximum sales impact.

Conduct thorough market research to identify member needs, analyze competitors, and stay abreast of industry trends, enabling the creation of impactful marketing strategies.

Set specific marketing goals and KPIs, proactively monitoring and reporting on campaign performance to continuously improve results.

Digital Marketing:

Optimize and manage digital marketing campaigns, encompassing SEO, SEM, social media, email marketing, and content marketing.

Write content for each channel and manage the creative process of marketing assets that align with the customer journey to be used across multiple channels to drive both brand awareness and conversion. This includes social content, email content, web content and marketing assets (e.g., blog posts, fact sheets, brochures, infographics, PPTs, etc.)

Utilize data and analytics effectively to make informed decisions, develop recommendations, and generate hypotheses about campaigns and customer behaviors.

Stay at the forefront of emerging digital marketing trends and tools, integrating them into marketing strategies and key operational areas of the program to gain a competitive edge.

Team Leadership and Collaboration:

Collaborate seamlessly with other departments, including Sales, Web and Design, etc. to ensure the integration and alignment of marketing initiatives with overall business objectives.

Exhibit a self-driven and proactive approach in leading your program area to achieve exceptional results.

Qualifications and Skills:

Bachelor's degree in Marketing, Business, or a related field.

5-7 years of experience in marketing, preferably within the staffing and workforce solutions industry.

Proven success in developing and implementing multi-channel marketing campaigns that drive tangible results.

In-depth knowledge of digital marketing techniques and platforms, with a focus on SEO, SEM, social media, content marketing and email marketing.

Analytical mindset, with the ability to extract insights from data and use them to inform marketing strategies.

Exceptional communication and collaboration skills to work effectively with cross-functional teams and external stakeholders.

Self-motivated, proactive, and resourceful, with a strong drive for continuous improvement and achieving targets.

Why Join Us:

At SIA, we provide a stimulating and inclusive work environment that encourages creativity and innovation. As a full-time remote position, this role offers flexibility while collaborating with a dynamic team passionate about transforming the staffing industry. Additionally, we offer competitive compensation and benefits packages, providing ample opportunities for career growth and development.

This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.

Pay Transparency Disclosure:

The estimated base salary range for this position is $100,000 - $120,000.

The final salary offering will take into account a wide range of factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.

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Brand Overview:

Founded in 1989, Staffing Industry Analysts (SIA) is the global advisor on staffing and workforce solutions. Our proprietary research covers all categories of employed and non-employed work including temporary staffing, independent contracting and other types of contingent labor. SIA’s independent and objective analysis provides insights into the services and suppliers operating in the workforce solutions ecosystem, including staffing firms, managed service providers, recruitment process outsourcers, payrolling/compliance firms and talent acquisition technology specialists such as vendor management systems, online staffing platforms, crowdsourcing and online work services. We also provide training and accreditation with our unique Certified Contingent Workforce Professional (CCWP) program.

Known for our award-winning content, data, support tools, publications, executive conferences and events, we help both suppliers and buyers of workforce solutions make better-informed decisions that improve business results and minimize risk. As a division of the international business media company, Crain Communications Inc., SIA is headquartered in Mountain View, California, with offices in London, England.

www.staffingindustry.com

@SIAnalysts

Crain Overview:

Crain Communications has been at the forefront of the publishing industry for more than a century. As a privately held company, we maintain a personal responsibility for elevating our work to be the best it can be.

Environmental Demands

Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote.

An “in-office” role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves.

A “remote” role would allow an employee to work from a home office that is in one of the states Crain does business in. See list accompanying this job posting. We cannot employ a work from home employee unless they reside in one of these states.

A “hybrid” role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager’s approval.

Many positions will also include work done in “the field.” Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients. Specifics will be noted in the job posting. Employees may be exposed to adverse environmental conditions, specifically during field work. Other typical job functions are performed under conditions such as those found in general office work.

Travel to cover news stories/events, meetings with clients, and to our geographically separated offices may be required. It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news. Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs.

Physical activities will include frequent in-person or virtual interactions. For most positions, it is essential to be able to remain at a desk/computer workstation for prolonged periods, perform computer-related tasks, and create/maintain documents within filing systems. Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading. The typical physical requirements are light work—exerting up to 25 lbs of force occasionally and/or up to 10 lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion. Some positions will have additional physical requirements, including exerting up to 50 lbs of force to move and/or carry equipment, supplies, files, or other materials as the role requires.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role.

Equal Opportunity Employer/Protected Veterans/Individuals With Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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