Marketing Director

Danvers, MA, United States

ITW (NYSE: ITW) is a Fortune 500 global multi-industry manufacturing leader with revenue totaling $15.9 billion in 2022. The company’s seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW’s approximately 46,000 dedicated colleagues around the world thrive in the company’s decentralized and entrepreneurial culture. www.itw.com

As the Marketing Director, you will get to work in a fast-paced and dynamic environment, leveraging your entrepreneurial spirit, results-oriented strategic mindset, and customer-focused approach. This is an exciting opportunity to be a member of a Divisional Leadership team where you will drive growth in a wide variety of markets with a high level of autonomy!

The Marketing Director is the thought leader who sets the strategic, portfolio, and investment direction while owning and driving segmentation and brand strategies for a $207MM, growth-oriented division with multiple brands in the Adhesives, Grouts, and Coatings space. The key deliverable is driving above-market profitable growth of multiple brands while expanding market share by leveraging the brands' performance, quality, and history. This role will support the marketplace intelligence needs of the Division to drive key strategic decisions. The Marketing Director reports to the VP/GM of the Division.

ITW’S BUSINESS MODEL & CULTURE:

We have an environment shaped by our decentralized, entrepreneurial culture that brings our exciting ideas to life. Our people thrive in our “flexibility within the framework” approach.

We are committed to providing you with growth and development opportunities that maximize your unique potential.

Our culture empowers you to think and act like a business owner – we want your entrepreneurial spirit to thrive!

Be a part of One ITW/One Team, where everyone’s contribution matters in our quest to achieve our full potential.

We live by our Core Values: We focus on the essential core of each business opportunity, fostering simplicity in how we think and execute.

We gain strength through trial and error and work as a team through jointly sharing risk .

We treat our customers and suppliers with integrity and transparency, and constantly strive to do the right thing.

We deeply respect diversity at every level of the company and consequently promote an open environment where innovations can emerge from our various backgrounds and experiences.

We trust our team members and are confident that they each work to the highest professional standards and in the company’s best interests.

YOU MIGHT LIKE THIS JOB IF YOU…

Are an entrepreneur – you enjoy taking ownership of your surroundings and constantly seek to find ways to improve.

Are passionate about long-term strategic planning – you have a vision, get buy-in, and execute on it.

Have a passion for brand strategy and working cross functionally to achieve results.

Are excited about working with a differentiated product portfolio and contributing to long-term sustainable organic growth.

PRIMARY RESPONSIBILITIES:

Develop and execute a vision and organic growth-based strategy for the Division.

Define structure and lead the execution of VOC initiatives to identify market needs and opportunities that will enable the division to achieve its growth targets.

Drive portfolio segmentation and identify and develop a clear strategy for global brands to leverage our worldwide position and drive sustainable growth.

Practice the executive decision-making process by the implementation and execution of market research and intelligence gathering plan and related strategies.

Assist the division in developing a Go-to-Market strategy that fits its business model, channels, and customers.

Lead global Division initiatives to ensure consistent deployment and successful implementation.

Partner with R&D Leader in new product development efforts, from business case creation to product launch.

Act as a subject matter expert, coach, mentor, and develop talent and processes to increase marketing competence across the division.

Analyze industry trends, customer activity and product applications to determine sales and profit potential and understand opportunities resulting from changing conditions.

Develop, implement and oversee strategic price model for the Division.

Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs.

Responsible for business to customer (End-User or Distributor), business to consumer, qualitative, quantitative and secondary research.

Ensure timely and effective execution of marketing initiatives to deliver business results as “global coach” for leadership and marketing resources to define best class in Strategic Marketing.

Lead, develop, evaluate and promote talent, by overseeing a diverse and global team.

Create training programs to inform and support global distributors, sales force and end-users.

Contribute to continuous improvement leveraging ITW’s Business Model.

Promote, support, and adhere to all safety and quality related policies and procedures.

Bachelor’s degree in Marketing, Business, Engineering, or related field; MBA preferred.

Demonstrated marketing leadership delivering results.

Demonstrated ability to lead a project team through market assessment, customer needs, and product creation that led to significant sales.

Success in building Value Proposition skills and capabilities amongst Teams, and in execution leading to financial results.

Market growth/ expansion experience within the chemical industry is preferred.

A proven track record of increasing market share through new product development

Proven application of analytical, planning, forecasting, and budgeting /financial skills.

Excellent communication, influencing, and negotiation skills.

The ability to manage multiple, complex priorities.

Competitive Insights experience preferred.

Ability to travel up to 30%

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