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calm.io
Los Angeles, CA, United States
About Calm Calm is on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation and relaxation as well as a growing library of digital, evidence-based mental health programs, Calm offers trusted support for individuals and organizations alike. Our flagship consumer app provides personalized co
Job Source: calm.iocalm.io
Los Angeles, CA, United States
About CalmCalm is on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation and relaxation as well as a growing library of digital, evidence-based mental health programs, Calm offers trusted support for individuals and organizations alike. Our flagship consumer app provides personalized con
Job Source: calm.ioCreative Circle
Los Angeles, CA, United States
Prominent beauty brand is seeking a VP, Marketing to join their team. You will be expected to go onsite 3 days per week in east LA county. Reporting directly into the SVP, Marketing you will be responsible for oversight of all areas of marketing including brand, retail, DTC, product, and creative to implement strategies to create and strengthen th
Job Source: Creative CircleIntelletec
, CA, United States
We are assisting a growing Gen AI startup with an integral VP of Marketing hire. This person will spearhead the development and execution of their marketing strategy. *Experience working in the AI space required. Responsibilities: Enhance brand visibility by implementing a thorough marketing strategy Lead the marketing team to deliver impactful
Job Source: IntelletecJBA International
Glendale, CA, United States
Position: Vice President of Marketing Location: Southern California preferred with ongoing meetings in Glendale, CA Compensation $70,0000 to $100,000 with Bonus Seeking an ambitious and strong mid-level marketing executive with mortgage experience. As we are ramping up the business, the person should be willing to roll up their sleeves and get invo
Job Source: JBA InternationalAtlas Marketing Solutions
Los Angeles, CA, United States
Our firm is an outreach organization sponsored by some of the most prestigious and nationally recognized clients. We are one of the fastest-growing outreach and new customer acquisition firms in our area with a network impacting thousands of individuals nationwide. Our mission is to ensure that our members have essential products and services in th
Job Source: Atlas Marketing SolutionsAmbercycle
Los Angeles, CA, United States
About Us Ambercycle is a material science company founded in 2015 to create a fashion industry without 'waste'. Every year, over 120 billion garments are disposed of. We’re developing and scaling a breakthrough technology to manufacture yarns and fabrics from these old clothes, without a sacrifice in quality, rather than from petroleum or new agric
Job Source: AmbercycleGleamery
, LA, United States
The Gleamery is a venture-backed health & wellness startup focused on reinventing the dental industry. The Gleamery is building the first national dental brand specializing in professional grade, expeditious teeth cleaning and whitening - the recurring dental services that the modern millennial customer wants and needs. The Gleamery’s studios have
Job Source: GleameryLos Angeles, CA, United States
What We Do
Calm’s marketing team is working to lead the conversation around mental health. We’re curious about our consumers, their challenges, and how Calm can be a true tool for transformation. We are a highly cross-functional and collaborative team, developing work that sparks a cultural dialogue, expands what Calm is in the minds of consumers, and makes meaningful connections to the brand across the globe.
We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, or NYC areas. At this time, only candidates in these locations will be considered.
What You’ll Do
The VP of Brand Marketing will solidify Calm’s standing as the #1 mental health brand through a combination of world-class creative, content, product, and brand marketing experiences. This role will report into the Chief Content Officer, collaborate closely with Calm leadership, and lead a team responsible for managing and shaping consumer perception of the Calm brand, ultimately enabling us to reach and support many millions more people on their mental health journey. Sample responsibilities include:
Manage, develop and inspire a team responsible for category-leading content, product, and brand marketing experiences
Own brand strategy: clarify positioning as well as target audience and how best to reach them; collaborate on brand guidelines to ensure consistency in messaging, tone, and visual representation across relevant touchpoints
Keep Calm top of mind through a consistent drumbeat of low-cost/high-return marketing initiatives that drive conversation and brand awareness
Supercharge content marketing efforts to drive traffic and engagement across channels, including email, app stores, web and social
Leverage relevant KPIs and consumer insights to ensure the health of the brand as well as its continued evolution
Collaborate closely with internal and external creative teams to ensure the development of stand-out campaigns; with Content and Product to amplify new releases; with PR to inspire earned media; with Growth to convert impressions into purchases; and with Enterprise to ensure consistent expression of the brand across the business
Who You Are
A visionary leader with a proven track record of fostering high-performing teams in dynamic, fast-paced environments
Results-oriented mindset, taking ownership of outcomes and leveraging insights to optimize strategies and tactics, while effectively communicating key learnings to the broader team
Exceptional organizational and time management skills, adept at managing multiple high-priority projects on deadline and collaborating closely with cross-functional teams to deliver exceptional results
Clear and compelling communicator, with the ability to inspire and influence stakeholders at all levels of the organization
Passionate about mental health, demonstrating a commitment to advancing the understanding of – and support for – mental wellbeing
Tapped into cultural trends and adept at sparking social conversation and earned media
Embraces diversity and fosters an inclusive work environment, valuing diverse perspectives and experiences to drive creativity and innovation
Minimum Requirements
This role typically requires 15+ years of relevant experience
8+ years experience in relevant marketing leadership roles
The anticipated salary range for this position is $300,000 - $350,000. The base salary range represents the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, experience and other qualifications. This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.
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VP, Brand Marketing jobs in Los Angeles, CA, United States
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