Head of Global Customer Marketing

San Francisco, CA, United States

We’re looking for a Head of Global Customer Marketing to be part of our growing Brand Marketing team in San Francisco. You’ll be responsible for building relationships and engagements with key customers and promoting their success stories to drive brand awareness and revenue growth.

This role will join Asana’s global marketing team and will focus on driving growth and building a brand that customers love. We’re looking for a leader who has built a high-impact customer marketing function and is a strong collaborator. We are looking for a leader who has built a high-impact customer marketing function and is a strong collaborator. You will be the go-to expert on our customers’ stories and partner with teams across the company to amplify them in marketing, sales, and investor relations efforts.

What you’ll achieve

Lead and grow a talented team of customer storytellers to be the go-to experts to tell our customers’ stories, their most impactful use cases with Asana, and opportunities to position them as thought leaders

Partner with teams across the company to amplify our customers’ stories in marketing, sales, and investor relations efforts

Proactively identify and prioritize the most impactful opportunities to leverage our customers across marketing campaigns, press and thought leadership, events, analyst and investor engagements, and sales conversations

Partner with our global sales and customer success teams to better understand their accounts, build customer relationships, and source the most compelling customer stories and proof points

Champion and optimize our database of existing customer content, and drive ongoing adoption and continuous improvement of outputs

Optimize the story development process from interview to promotion, working with other marketers to create content in the form of written case studies, videos, quotes, speaking opportunities, and other formats

Scale and evolve our executive customer engagement forums, including our Customer Advisory Board, as a way to deepen executive relationships and support revenue growth

Maintain a pulse on customer marketing and advocacy trends in the industry and among competition, and bring new, innovation ideas for leveraging customer stories on Asana’s marketing and sales programs

About you

Minimum 8 years of customer marketing experience

Experience managing and leading teams – you’re a hands-on manager who can effectively balance leading a team with being an active contributor

Strong understanding of the customer experience and how to leverage customer advocates to drive business growth, preferably in B2B or in the tech/SaaS industry

You thrive in ambiguity and are incredibly solutions-oriented

Meticulous in creating organization, structure, and documentation, while also doing great things fast

Strategic program owner who can influence across levels and prioritize measurable business outcomes over the volume of outputs

Strong relationship builder and listener, who has exceptional written/oral, presentation, and deck-building skills

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $207,000 - $279,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace  for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture . With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

Asana is a computer software company that specializes in the fields of work management and productivity.

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