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Digital Marketing Analyst
Landstar System, Inc., 13410 Sutton Park Dr S, Jacksonville, Florida, United States of America
Req #2748
Friday, March 15, 2024
What is Landstar?
Landstar stands for safe, secure and reliable transportation services delivered by our unique network of small business owners. Independent agents and capacity providers operating under the Landstar umbrella enjoy the strength and support of one of the industry's most stable and successful companies. Our network of independent entrepreneurs provide customers with personalized service at the local level with the global reach and resources of a multi-billion dollar company.
Digital Marketing Analyst
What work will you perform?
Join our corporate communications team as a Digital Analyst to support Landstar's public websites and external digital marketing. The ideal candidate must love retrieving and evaluating data - website analytics, UTM codes, SEO - and connecting it to impactful content and communications. Reporting to the Content Marketer, this role may also assist in website content updates; online, pay-per-click and social media advertising; and online monitoring of news and brand mentions.
Essential Responsibilities:
Evaluate website analytics for all public websites
Conduct ongoing analysis with responsibility for creating triggers/UTM codes for tracking
Proactively research, learn, and implement the latest website SEO/SEM and other digital marketing best practices
Stay apprised of and implement website SEO best practices
Create and maintain online/digital lead-generation and brand building advertising
Process advertising and digital marketing invoices to maintain department lead-gen advertising budget
Minimum Experience and Qualifications:
1 year experience with Google analytics and pay-per-click platforms
Bachelor's degree (B.A.) in communications, advertising, marketing or related field from an accredited four-year college or university, or equivalent practical work experience
Preferred Experience and Qualifications:
Internship(s) in office environment (agency or corporate)
6 months experience with website CMS, which may include Umbraco and WordPress
Knowledge, Skills, and Abilities:
Familiar with social media advertising
Advanced knowledge of Excel, working knowledge of Word and PowerPoint
Ability to prioritize and manage multiple assignments, and meet deadlines
Effectively communicate and work with internal and external stakeholders
Ability to uphold quality processes, policies and protocols
Ability to establish and maintain positive relationships
Ability to work in a fast-paced team environment
Currently Hybrid schedule which requires scheduled time working in the office in Jacksonville, FL
Why work at Landstar?
Landstar is seeking hard-working and dedicated employees committed to exceeding the expectations of those we serve. We employ a highly diverse workforce and welcome employees from all cultures and backgrounds to our team.
Our workplace culture is second-to-none. Landstar provides a safe and professional work environment in which to thrive and grow. We offer competitive compensation, robust benefit plans including affordable medical plans, employer 401(k) match, paid time off, tuition assistance and much more.
If you want to be part of a top-notch Fortune 500 company with an emphasis on safety, service, teamwork, and dedication then Landstar is the place for you!
Landstar is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or any other characteristic protected by federal, state or local laws. Landstar will provide reasonable accommodation to applicants with disabilities where appropriate. Applicants requiring reasonable accommodation for any part of the application and hiring process should send an e-mail to .
Privacy Policy
Landstar uses application information only for employment related purposes, including background investigations and regulatory compliance. Landstar will not disclose the information to any other person or entity, unless compelled by force of law. Landstar stores your application information on computers operated by Ceridian. This on-line application software is provided by Ceridian under an agreement which specifies that Ceridian will not disclose or make any use of application information stored on its secure servers.
Other details
Job Family
Administration
Pay Type
Salary
Landstar System, Inc., 13410 Sutton Park Dr S, Jacksonville, Florida, United States of America
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