Chief Brand Officer

Indianapolis, IN, United States

United Way of Central Indiana works to bring the

resources of philanthropy, government, corporations, the social

sector, and neighborhoods together to confront generational poverty

head on and ensure a better future for our neighbors in

need.

This is an ambitious time to join United Way as we embark on a

five-year strategic plan to reduce the number of households

experiencing poverty and financial instability. To make a

significant impact in our region, United Way is looking for

dedicated, confident, and compassionate team members who live our

shared values of inclusivity, courage, accountability, respect, and

excellence.

P osition Summary

United Way of Central Indiana recognizes that the key to success

is a strong and cohesive team that works through shared values to

achieve our mission. The Chief Brand Officer is the leader of

United Way of Central Indiana's (UWCI) Marketing and Communications

Team, serves on the Executive Committee and reports to the

President/CEO. This role oversees and leads the development,

execution and management of UWCI's brand and marketing strategies

and campaigns to support the long-term strategic direction of the

organization and ensure a consistent brand experience that aligns

with UWCI's mission. These strategies include public relations,

communications, digital marketing, advertising, print and

publications, direct mail and special events. The Chief Brand

Officer's work is focused internally and externally, across all

functional areas of UWCI as well as the seven-county area with an

emphasis on being the brand champion for the organization and

providing day-to-day leadership of the Brand team. This role

fosters relationships with key stakeholders and audiences including

representing UWCI to the United Way Worldwide (UWW) Network through

participation on network-level task forces regarding marketing and

communications.

P osition Duties &

Responsibilities

The following statements are intended to describe the

general nature and level of work being performed. They are

not intended to be construed as an exhaustive list of all

responsibilities, duties and skills required of personnel so

classified.

B rand

Leadership

Hire, supervise and coach all positions in

the Brand division, including media/PR, events, creative,

communications and digital marketing.

Oversee the development and execution of external

events that promote the United Way

brand, raise money, and foster a better understanding of United

Way of Central Indiana's work in the community.

Develop and implement innovative campaigns

within a complex organization, integrating disparate elements into

a cohesive whole.

Translate strategic business and operations plans

into marketing strategies within UWCI's

complex donor and volunteer landscape.

Collaborate with other division Chiefs and

V.P.'s to develop and implement marketing and communications plans

to support division goals and the goals of the organization

overall.

Effectively set goals and provide oversight for

the management of complex workflows,

projects and team expectations.

Set priorities and execute them, while also seeing

to immediate organizational needs

Design, oversee and manage the annual Brand

division budgets. Leverage limited resources through in-kind

contributions and partnerships. Ensuring budget is driven for

maximum results

in areas of communication, brand awareness, resource development

and community

services.

Identify changes in the environment and

audience trends to modify UWCI's advertising/marketing plan and

public awareness programs accordingly.

Nurture strong relationships with print and

broadcast news media, and area marketing, communication and public

relations professionals.

Provide advice and counsel for internal and

external communications needs to UWCI team members and key

volunteers as needed. Ensures that team and board members have the

tools and training needed to present consistent, compelling, and

unified messages that move

diverse audiences to give and become involved with UWCI.

Position UWCI as a valuable community

leader, with unique, recognizable, and understood brand.

Perform special assignments and other work, on an

as-needed basis. Championing the use

of technologies that showcase our brand to new audiences and

lead prospects to easily complete online gifts.

Direct and utilize UWCI's research

on brand awareness and on donor, market and industry

insights in conjunction with the Strategic Information and

Insights team.

Participate as requested in UWW task forces

and committees and share best practices from that participation

with UWCI.

E xternal

Partnerships

Enthusiastically collaborate with and influence

internal and external stakeholders such as

UWCI board members, standing board committee members, other

volunteers, UWW, the

UWW network of local United Ways, and more.

Build and sustain relationships at multiple levels

with various constituencies including the

UWCI board of directors, community leaders, donors and United

Way network colleagues.

Support UWCI's community presence in Morgan,

Hendricks, Boone, Hamilton, Hancock, Marion and Putnam Counties to

attract donors and volunteers, and communicate our support

of each community.

Manage partnerships with a variety of local

media outlets, corporate and nonprofit partners and others to

enhance UWCI's consumer marketing and promotional efforts, and

brand

awareness.

Develop effective strategies for engaging diverse

communities in the Central Indiana market.

Explore innovative strategies and partnerships to

enhance organizational presence.

Q ualifications

To perform this job successfully, an individual must be able

to perform each essential job function satisfactorily. The

requirements listed are representative of the basic knowledge,

skills, and/or abilities required. Reasonable accommodations

may be made to enable individuals with disabilities

t o perform the essential functions. The

individual in this role must display the highest level of integrity

and confidentiality. United Way also values innovative thinking,

and a successful candidate will be a

self-starter who can work within the team to achieve goals

and objectives. The individual should have effective

communication skills, attention to detail and organization,

flexibility, adaptability and

t he ability to multi-task and be open-minded in a

fast-paced environment. The individual will also maintain knowledge

of trends in his/her area of responsibility and reviews literature

to understand key issues.

E ducation and Required

Experience

• Bachelor's degree in marketing, business,

communications, journalism, public relations, or related fields is

required for this role, with essential knowledge spanning media and

public relations, events management, online and print

communications, and digital marketing.

• Seven to ten years of experience leading marketing

and communications teams is preferred, showcasing proven expertise

in strategy development and goal achievement.

• Strong writing and editing skills are necessary,

alongside a collaborative leadership style.

• While experience in the nonprofit sector

is favored, it's not mandatory.

• Proficiency in planning, managing, and executing

multi-channel marketing campaigns is crucial, as is familiarity

with various marketing tools and technologies, including market

research, data analysis, and visual communication software.

• Expertise in overseeing digital and social media

marketing, alongside effective communication and presentation

skills, is essential.

• The ability to lead diverse teams and manage

multiple projects simultaneously while maintaining accuracy and

efficiency is paramount in this role.

*Work experience may substitute for education requirements on a

case-by-case basis.

Position

Leader:

President & CEO

Position

Leads:

Communications Senior Director, Impact Brand and

Storytelling Senior Manager, Creative

Digital and Print Design Senior Manager, Manager of Special

Events, Executive Assistant

FLSA

Status:

Exempt, Full-Time

Salary

Range

Market

Benefits:

Complete Benefits Package Available

Reviewed:

March 2024

E qual

Opportunity Employer

P l ease

apply at uwci.org/careers

This position description does not constitute a contract of

employment or a guarantee of any terms or conditions of employment.

UWCI employees are employed on an at-will basis. In addition,

nothing in this position description restricts UWCI's right to

assign or reassign duties and responsibilities to this position at

any time.

For more information, or to apply now, you must go to the website

below. Please DO NOT email your resume to us as we only accept

applications through our website.

https://uwci.hirecentric.com/jobs/230939-40421.html

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