Senior Manager, Field Marketing
San Francisco, CA, United States
Responsibilities
We are seeking a highly motivated marketing professional to join our Events & Field Marketing team as the Field Marketing Manager to take the lead in expanding Workato’s field activities across North America. You will be a critical contributor, working cross-functionally with multiple teams to develop our go-to-market strategy and execute campaigns to generate and accelerate the sales pipeline.
Preferred location: San Francisco, New York, or Boston .
In this role, y ou will also be responsible to:
Own and build the overall field marketing program for North America.
Ability to identify and curate unique geographically focused campaigns and activities for different cities.
Establish and refine repeatable processes, templates, and best practices for regional events.
Responsible for tracking and reporting program results while closely monitoring event KPIs, lead flow, pipeline creation, and ROI.
Partner closely with revenue leaders, sales representatives, and Demand Gen to align on programs and support the team pipeline and revenue goals
Collaborate closely with your Events & Field marketing team members to align on events planning and segment strategy.
Requirements
Qualifications / Experience / Technical Skills
At least 6+ years of field marketing experience and/or account-based marketing experience in B2B SaaS or technology companies.
Preferably experience in marketing to IT, Revenue Operations, Finance, HR persona
Ability to manage and scale a portfolio of multiple campaigns simultaneously while balancing tight timelines
A self-starter with high autonomy, strong project management skills, and the ability to adapt quickly to change with an exceptional level of attention to detail
Ability to travel up to 30% when travel permits
Direct experience adapting product marketing messages and growth campaigns for specified personas/territories, project managing integrated campaigns, and providing follow-up support to sales
Knowledge of Marketo, Salesforce, and other MarTech is preferred
For California applicants, the pay for this role begins at $150,000 plus benefits, perks, and equity.
#J-18808-Ljbffr