Marketing Coordinator

New Orleans, LA, United States

As a Marketing Coordinator, you will play a crucial role in supporting the marketing team's efforts to create and execute effective marketing campaigns and strategies. You will work closely with the marketing manager and other team members to drive brand awareness, engage target audiences, and contribute to the achievement of marketing goals. Your responsibilities will encompass various aspects of marketing, including market research, content creation, digital marketing, and campaign analysis.

Duties and Responsibilities Market Research: Collaborate with the sales team to conduct market research, helping to identify industry trends, customer needs, and competitive insights.

Copywriting: Provide copywriting services for various marketing materials, including website updates, press releases, engagement emails, brochures, and social media posts, maintaining a consistent brand voice.

Digital Marketing: Assist in the planning and execution of digital marketing campaigns, including SEO/SEM, email marketing, social media advertising, and pay-per-click (PPC) campaigns

Campaign Management: Collaborate with the marketing team to plan and execute marketing campaigns across various channels. Monitor campaign performance, track key performance indicators (KPIs), and make data-driven adjustments for optimal results.

Marketing Collateral Management: Organize and manage marketing collateral, ensuring that materials are up-to-date and readily accessible to the sales team.

Website Management: Maintain and update the company website, ensuring that content is accurate, relevant, and SEO-optimized. Collaborate with web developers and designers as needed.

Analytics and Reporting: Analyze marketing data, including website traffic, and campaign performance. Prepare regular reports summarizing key findings and insights.

Event Support: Assist in the planning and coordination of marketing events, such as trade shows, webinars, and product launches. Provide logistics assistance to ensure all deadlines and requirements are met.

Collaboration: Collaborate with cross-functional teams, including sales, design, and product development, to ensure marketing initiatives align with overall business goals.

Budget Management: Help manage the marketing budget by tracking expenses and ensuring cost-effective allocation of resources.

All other tasks as assigned by the manager.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Skills Proven experience in marketing, preferably in a similar role.

Strong organizational and project management skills.

Excellent written and verbal communication skills.

Creative thinking and problem-solving abilities.

Proficiency in using marketing software and tools.

Proficiency with Drupal CMS and Marketo is a plus.

Analytical mindset with the ability to interpret data and make data-driven decisions.

Ability to work effectively in a team and meet deadlines.

This job operates in a professional office environment. This role routinely uses standard office equipment such as laptop computers and smart phones.

Physical Demands The physical demands described here are representative of those that must be met by an employee to successful perform the essential functions of this job.

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts, fumes or airborne particles. The noise level in the work environment is usually moderate. However, on some instances this job may require work in areas where ear protection is necessary.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to sit. The employee is occasionally required to stand; walk; use hands to handle or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

Position Type/Expected Hours of Work This is a full-time position. The manufacturing plant is open 24 x 7; Sunday – Friday. Typical office hours are Monday through Friday; 8 hours/day, typically 8:00 am – 5:00 pm.

Travel Up to 10%

Required Education and Experience Preferred Education and Experience Bachelor’s degree in Marketing, Business, or a related field.

Three to five years’ experience in industrial B-to-B marketing.

Salary - $55,000 - $75,000

Blasch Precision Ceramics is located in Albany, NY, and produces unique precision refractory and ceramic shapes for many industrial markets. Blasch has proprietary processes which enable the manufacture of complex shapes not possible with other ceramic forming technologies.

This position offers an attractive compensation and benefits package. Please send your resume via email to [email protected] .

NO PHONE CALLS PLEASE Please complete the form below. You must upload either your resume or this job application in order to submit this form.

Interested in more information about our process or products?

#J-18808-Ljbffr