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Self Financial
Austin, TX, United States
Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings. We're looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we
Job Source: Self FinancialManychat
Austin, TX, United States
Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram. Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners. With 200+ teammates across international of
Job Source: ManychatMyFitnessPal
Austin, TX, United States
At MyFitnessPal, we believe health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals. The Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals. The MyFitnessPal team is seeking a Director of Lifecycle
Job Source: MyFitnessPalManychat, inc.
Austin, TX, United States
Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram. Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners. With 200+ teammates across international of
Job Source: Manychat, inc.BuildASign
Austin, TX, United States
BuildASign aims to make it easy and affordable for people to share their message or tell their story with custom and personalized products. We relentlessly innovate and improve to provide customers with exceptional value and an experience that fosters a long-lasting relationship. The Austin, Texas-based organization has grown since the company’s in
Job Source: BuildASignLegalZoom
Austin, TX, United States
Description About LegalZoom We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after lo
Job Source: LegalZoomShipperHQ
Austin, TX, United States
Do you have a strategic mindset and have a passion for harnessing the power of data? ShipperHQ is seeking a talented Marketing leader to join our dynamic team and amplify our market presence through data-driven decision-making and innovative strategic approaches. About Us: ShipperHQ is headquartered in Austin, TX making a big impact in the e-comm
Job Source: ShipperHQUvation
Austin, TX, United States
About the Digital Marketing Director position We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company. A successful Digital Marketing Director will have in-depth marketing experience and be passionate about digital technologies. You will work closel
Job Source: UvationAustin, TX, United States
We’re looking for an experienced, data driven Director, Lifecycle Marketing to join our team to drive Self’s lifecycle marketing strategy to increase core business and customer KPIs. Reporting to the VP, Growth Marketing, you will manage and grow an existing high performing lifecycle marketing team to improve customer activation, monetization, and retention. This is a highly collaborative role, working closely with others in marketing, product, analytics, design, and more. You will gain a deep understanding of our audience, develop processes and frameworks for managing program execution across the team, and be at the forefront of growing the relationship with Self’s customers.
What You Will Do:
Lead the strategy for personalized lifecycle programs involving email, push, and sms communications to increase core business and customer KPIs
Gain a deep understanding of our customer data to develop personalized customer messaging flows that drive business and customer outcomes
Build and support a team of mission-driven lifecycle marketers
Own engagement, activation, cross-sell, and retention KPIs, aligning with product, analytics, and others to develop roadmaps to drive business outcomes
Partner with product teams to develop strategies & messaging direction to enhance product and feature adoption and engagement
Define and manage the lifecycle marketing team operational motion to improve efficiency
Drive hypothesis driven testing frameworks & strategy to improve KPIs, and own the monitoring, and reporting of lifecycle marketing to surface results and trends to leadership
Work with analytics partners to evolve measurement & optimization strategies
Partner with product marketing, design, and copy to develop best-in-class creatives and share insights that inform positioning and messaging strategies across the organization
Work with marketing operations to improve workflows and usage of our marketing engagement platform and related systems
Develop and implement data strategies to enable audience segmentation and personalization within lifecycle programs
What You Bring:
10+ years of experience in marketing or a related field with focus on lifecycle or retention marketing
B2C marketing experience in complex customer data environments (Fintech or Credit Card experience is a plus)
Experience in fast pace, scaling organizations with complex customer journeys
In-depth, hands-on experience with CRMs, and marketing automation platforms, building complex multi-channel user flows (Braze is a plus, but includes Responsys, Iterable, Urban Airship, etc.).
Strong leadership skills, with the ability to define and articulate a vision, build rapport with stakeholders, and champion team members to move projects forward.
Expertise in customer segmentation strategies and subscriber management across multiple channels (email, push, sms), deliverability and CAN-SPAM laws
HTML & templating language knowledge to coach the team on messaging builds
Experience in leading and growing marketing teams with desire and ability to get hands dirty
Extreme comfort with ambiguity
Experience using reports and dashboards to identify trends to inform marketing strategies - Excel, Tableau or other BI tools etc. (don’t worry, we have an analytics team to help).
MBA is strongly desired
Base salary range: $124,000- $182,000 annually. Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.
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Director of Lifecycle Marketing jobs in Austin, TX, United States
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