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MyFitnessPal
Austin, TX, United States
At MyFitnessPal, we believe health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals. The Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals. The MyFitnessPal team is seeking a Director of Lifecycle
Job Source: MyFitnessPalSelf Financial Inc
Austin, TX, United States
We’re looking for an experienced, data driven Director, Lifecycle Marketing to join our team to drive Self’s lifecycle marketing strategy to increase core business and customer KPIs. Reporting to the VP, Growth Marketing, you will manage and grow an existing high performing lifecycle marketing team to improve customer activation, monetization, an
Job Source: Self Financial IncNewrich
Austin, TX, United States
Do you love organization? Consider yourself a bit of a servant leader? Got a thing for data and processes? You’ve come to the right place. We’re looking for someone efficient, hungry, and collaborative to help our Agile marketing team get results for some of the coolest and most promising upcoming platforms in the world. As an Email Marketing Mana
Job Source: NewrichMaev
Austin, TX, United States
Overview Maev is a wellness brand reimagining daily nutrition for dogs. Our first product reinvents dog food – what it looks like, how it’s made, and who it’s designed for. We’re a team of entrepreneurs, consumer culture fanatics, and food enthusiasts who are obsessed with design and radical innovation in this old industry. We’re a fast growing tea
Job Source: MaevGRAV®
Bee Cave, TX, United States
GRAV is a collection of people who share a common love for the cannabis plant. We think of this community as our family. We pay homage to the plant and to those who have brought this culture to life. We strive everyday to make products that pay tribute to the roots of the cannabis culture while leading and pushing the culture into the future. Our f
Job Source: GRAV®Launch Potato
Austin, TX, United States
YOUR ROLE You will be directly responsible for driving the strategy and execution of our email marketing strategy for Launch Potato’s Prizes and Games verticals which sends 100’s of millions of exciting and engaging messages to consumers monthly. The only limitations: Your imagination and data-driven creativity as you launch new initiatives and ca
Job Source: Launch PotatoUphold
Austin
Job Description Job Description Salary: About Uphold The Web3 economy will redefine how financial value is held and transacted - with much activity shifting towards blockchain networks and digital assets. Founded in 2013, Uphold is a Web3 financial platform that supports almost 300 digital assets and acts as Regulated Gateway to the Web3 economy.
Job Source: UpholdLaunch Potato
Austin, TX, United States
YOUR ROLE You will be directly responsible for driving the strategy and execution of our email marketing strategy for Launch Potato’s Prizes and Games verticals which sends 100’s of millions of exciting and engaging messages to consumers monthly. The only limitations: Your imagination and data-driven creativity as you launch new initiatives and ca
Job Source: Launch PotatoAustin, TX, United States
BuildASign aims to make it easy and affordable for people to share their message or tell their story with custom and personalized products. We relentlessly innovate and improve to provide customers with exceptional value and an experience that fosters a long-lasting relationship. The Austin, Texas-based organization has grown since the company’s inception in 2005 to include more than 400 employees. BuildASign also operates EasyCanvasPrints.com and AlliedShirts.com. We are passionate about attracting top talent that will relentlessly innovate and continue to help our double-digit revenue and profit growth trajectory.
Position Overview:
The Director of Lifecycle Marketing will lead the end-to-end strategy and execution of the Lifecycle team and its programs, with a primary focus on email marketing. Reporting to the Chief Marketing Officer, the role involves owning the email marketing channel, developing strategic roadmaps, executing campaigns across audience segments, and reporting on impacts tied to business objectives.
This role is remote-first and has in-office requirements in Austin, TX . Team members must reside in Texas.
Responsibilities:
Own end-to-end lifecycle marketing, with a specific focus on the email channel.
Develop segmentation and communication strategies tied to business objectives.
Collaborate with Performance Marketing, Enterprise Sales, and Product counterparts for holistic content strategy.
Lead, coach, and develop a team to optimize team workflows and priorities.
Analyze, report, and communicate results, providing actionable insights for testing and optimization.
Identify and test new opportunities across engagement functionalities (retargeting, SMS, direct mail, etc.).
Conduct in-depth Customer Lifetime Value (LTV) analysis, utilizing financial metrics to measure the success of marketing campaigns.
Implement cohort analysis to understand user behavior over time, enabling the identification of trends and informing targeted strategies.
Develop and execute A/B testing strategies across non-paid marketing channels, including Email, Push, Display, and in-app messaging.
Collaborate with the creative team to improve content discoverability for new subscribers.
Adopt an experiment framework and manage a test and learn roadmap for continuous optimization.
To be successful in this role one must demonstrate:
Ability to influence change and collaborate across various functional stakeholders.
Strong understanding of email best practices and building CRM programs from the ground up.
Analytical mindset, adept at synthesizing data into actionable insights.
Self-start mentality with a bias for experimentation and questioning the status quo.
Passion for understanding customer behavior and translating insights into business strategies.
Qualifications:
Hybrid work/in-office
Bachelor's degree in Marketing, Communications, or related field
5+ years of email marketing experience, emphasizing engagement and revenue objectives.
Experience managing direct reports and leading loyalty marketing programs is a plus.
Proficient in conducting detailed Customer Lifetime Value (LTV) analysis and cohort analysis.
Proven experience in using financial metrics to measure the success of marketing campaigns.
Strong experience with email marketing platforms, CRM systems, and BI and marketing automation tools. Salesforce Marketing Cloud and Looker a plus.
E-commerce experience is a significant plus.
Must reside in Texas.
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Director of Lifecycle Marketing / Email Marketing jobs in Austin, TX, United States
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