Director, Marketing

Chicago, IL, United States

The Director, Marketing will be a key member of the marketing leadership team and will define, lead, and operationalize brand strategy for a rare disease endocrine therapy. Focused on the execution of innovative and impactful HCP and patient initiatives, this position will be responsible for the entire marketing mix driving brand value and differentiating the brand through market-based insights. This role will have the opportunity to make a significant impact on the culture, communication, and dynamics of a growing marketing organization. The incumbent will regularly work cross-functionally with sales leadership, market access, commercial operations, medical affairs, regulatory, legal, and other functions to achieve brand and company objectives.

Lead the planning, development, and execution of brand strategy and oversee the development of strategic initiative roadmaps based upon a deep understanding of key market opportunities and challenges

Serve as a key member of the commercial team and contribute new ideas and approaches to help innovate and accelerate brand growth

Lead development of healthcare practitioner (“HCP”) and patient marketing efforts, including market shaping, market research, brand positioning and messaging, advisory boards, HCP and patient programs and campaigns

Serve as a subject matter expert for the brand, demonstrate deep knowledge of disease state, treatment landscape, patient journeys, and market trends

Align with sales leadership to ensure field alignment with brand strategy as well as for plan of action (POA) and training needs

Support the planning process for board of director meetings to ensure accurate and informative brand updates are provided on a quarterly basis

Collaborate with market research team to develop primary research plans for the brand and derive insights from direct customer research as well as through interacting with sales, medical, and KOL thought leaders to understand market and customer needs

Provide strategic guidance for the development and execution of marketing specific activities related to advocacy partnerships, medical conventions, exhibits and trade shows

Provide data, updates, and presentations to internal and external stakeholders to ensure timely understanding, measurement, and evaluation of brand performance, and work collaboratively within the marketing team to modify tactical plans as needed

Manage the brand budget to include planning, forecasting, and monthly tracking/reporting to ensure strategic allocation of funds

Lead agency partner relationships to ensure strategic alignment on and execution of programs and tactics on time and within budget

Ensure all Medical Legal review (MAP) processes are followed, and all programs are compliant with legal guidance and corporate policies

Develop and deliver presentations as needed to commercial management and other internal groups

Bachelor’s degree from an accredited college or university in marketing, science, or other related area of study is required; advanced degree (e.g. MBA) preferred

A minimum 8-10 years of US commercial experience (sales, sales management, marketing, commercial strategy) with a minimum of 5-7 years of US marketing experience in the biotech/pharmaceutical industry with a focus on rare disease required

Background in rare disease healthcare and HCP marketing required

Experience collaborating with Patient Services and Patient Advocacy required

Strong understanding of and hands-on experience in managing workflow through legal and regulatory promotional review process

Demonstrated understanding of FDA regulations and guidance regarding advertising and promotion of prescription drug and biologic products

Highly analytic and curious thinker, with a strong ability to derive actionable insights from multiple and complex data sources

Proven record of sales and marketing success in target therapeutic area

High proficiency in PowerPoint and Excel

Natural problem solver who thrives in a fast-paced, entrepreneurial environment

Competencies Leadership skills, Initiative, Strategic Thinking, Forward-Thinking Mindset, Adaptability, Professionalism, Interpersonal skills, Teamwork & Collaboration, Written and Verbal Communication skills, Organizational skills

Working Conditions

Position may require periodic evening and weekend work, as necessary to fulfill Overnight travel of up to 20% is required.

This position is based in Xeris’ Chicago office and requires a minimum of three days per week in the office. On-site requirement may change at management’s discretion.

NOTE This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

As an equal employment opportunity and affirmative action employer, Xeris Pharmaceuticals, Inc. does not discriminate on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, genetics or any other characteristic protected by law. It is our intention that all qualified applications are given equal opportunity and that selection decisions be based on job-related factors.

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