Chief Marketing Officer
Chelsea, MA, United States
We are conducting an exciting, retained search to recruit Metro Credit Union’s (www.metrocu.org) new Chief Marketing Officer. With over $3.4 billion in assets and approximately 220,000 members, Metro is the largest state-chartered credit union based in Massachusetts. Founded in 1926, our Client enjoys a reputation for exceptional member service and extraordinary commitment to the communities it serves. Metro operates 19 full-service branches throughout Greater Boston, with membership throughout Massachusetts and much of Southern New Hampshire.
Reporting to the President & CEO, this is an outstanding opportunity to help lead and strategically grow a progressive and highly regarded Financial Services organization of scale. Metro is a local, member-focused alternative to larger banks with a progressive culture that fosters teamwork, collaboration, creativity, and member commitment.
Key priorities include:
As a collaborative partner, lead the marketing function to support overall strategic goals and initiatives.
Oversee all aspects of branding, marketing, and advertising strategy; public relations; reputation management and crisis communications; content marketing; external communications; social media; and media relations.
Elevate Metro’s presence and accelerate a growth mindset across the Organization.
Use data, analytics, and digital marketing strategies to promote products/services, strong member relationships, and overall institutional branding.
Drive new product/service development and promotion to enhance Metro’s reach and share of wallet.
The successful candidate will bring:
A minimum of ten years of marketing, member service, and/or management experience (or equivalent).
Prior experience orchestrating brand identity, creative member-centric marketing campaigns, and the member experience across all channels (traditional and digital) preferred.
Excellent understanding of digital marketing technologies, social media, and platform integrations.
Prior financial services industry experience strongly preferred.
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