Marketing Manager

Chicago, IL, United States

Benefits:

401(k) matching

Dental insurance

Employee discounts

Health insurance

Paid time off

Vision insurance

Wellness resources

Are you a whip-smart marketer with honed writing skills looking to make a real impact within an organization? Do you like to work hard AND have fun? Do you believe no job is too big or too small? Do you have agency experience but are curious about working in-house? Are you passionate about fitness, health and wellness?

If you are, then Fitness Formula Clubs (FFC) is looking for you to join our team as the Marketing Manager in our West Loop corporate office. FFC owns and operates 10 upscale, mid and large size multi-use health, sports fitness and spa centers in the Chicago area. We provide corporate wellness programs, health insurance reimbursable nutrition therapy services, signature group fitness programs, spa treatment services, individual and group training, physical therapy and medically based rehabilitation programs. Each Chicagoland location is dedicated to supporting the local community. FFC is recognized by the fitness industry for creating a distinct member experience delivered by its professional staff.

This position reports to the Director of Marketing and Public Relations, and supports all clubs in a corporate capacity by increasing web traffic, expanding brand awareness, and driving qualified leads. It is broken down into 4 major areas of responsibilities:

Marketing Responsibilities:

Copywriting and/or editing of all internal and external communication

Collaborate with the Director of Marketing and Public Relations on the execution of all web, SEO/SEM, marketing automation, email and inbound advertising campaigns

Collaborate with the Director of Marketing and Public Relations on the execution of all traditional marketing efforts - direct mail, print, media, OOH, etc.

Assist with overall campaign development and crafting fresh messaging in support of new campaigns

Responsible for creating and maintaining the club strategic planning that guides the global programming for the company’s 10 locations

Produce assets as necessary for various content channels

Assist with monitoring all online review channels and stay up to date on responding to reviews to help boost the brands’ online reputation and response rate

Other assigned duties

Social Media Responsibilities:

Creation, execution and management of company’s social media strategy including, but not limited to, Facebook, Twitter, Instagram, Blogs and YouTube, as well as influencer marketing, promotional sweepstakes, viral video campaigns and analytics

Manage and oversee the company’s club-specific Facebook Group strategy

Manage the outreach and engage target audiences through various social mediums to create online conversations about brands, promotions and services

Responsible for performance, results and ROI reporting on all social media channels and social strategic initiatives

Identify and report on digital/social media trends to sales and marketing team

Identify and oversee implementation of new social/digital media tools as needed

Stay current with all digital/social media industry developments and best practices

Blog Responsibilities:

Facilitate and grow the current blog strategy by producing regular strategic keyword-optimized posts that engage, inspire and position the multiple brands under the FFC umbrella (FFC, The Faction, Ortanic, local’84 Cafe, etc.) as thought leaders in their respective industry

Create and implement an inbound strategy around blog posts as lead drivers for the brands’ many in-club initiatives

Brand Partnerships & Press Outreach Responsibilities:

Assist in executing the public relations strategy for the multiple brands mentioned above, by fostering key press relationships, developing/executing a monthly press plan, creating/optimizing press releases, as well as evaluating other avenues by which to garner press coverage

Facilitate media relationships and subject matter expert sources for partnerships with WGN, etc.

Participate in the planning, execution and activation of live on/offsite events

Assist in developing strategic content relationships with aligned brands and social influencers in the Chicago market to execute promotional programs (digital content, in-person events, etc) for greater brand awareness, lead generation and website traffic building opportunities

Required Skills / Experience:

Bachelor's degree required in marketing, journalism, communications, or similar field

Minimum 3-5 years of related experience in marketing: digital, content, social media, campaign promotions, database email marketing, etc.

Must have a strong writing background

Must be able to communicate clearly and concisely, both written and orally

Must be able to communicate in a friendly and professional manner with all members, guests, team members, and management

Must be organized, with keen attention to detail and have the ability to juggle multiple projects on a deadline –project management experience a plus!

Will be required to periodically travel to different FFC locations and work weekend and evening events as needed

Should be able to make decisions in a fast-paced environment

Should prioritize, anticipate situations, and take quick action

Should be able to work independently and proactively

Should have working knowledge of Canva as well as Google Analytics/GA4

Experience with design (Adobe Photoshop/Illustrator) preferred

Experience with Google docs/G-suite environment preferred

Experience with HTML/CSS a plus

Experience with photography and videography a plus

The ideal candidate will be enthusiastic, proactive, and excited to be part of the team!

This position in on-site five days per week at FFC (no remote work available)

What We Offer:

Insurance - Medical, Dental and Vision insurance through UnitedHealthcare as well as Company-paid Life Insurance

401K - with company match

Open Door Policy - Your managers and the corporate team all have an open door policy

Diverse and Inclusive Culture - Our team is composed of people from different walks of life who bring their thoughts, ideas, and perspectives to form a welcoming environment.

Other Perks of Working at FFC:

Complimentary Club Membership to use any of our FFC locations!

Tuition reimbursement (up to $200 per year)

We provide fitness instructor training and significant discounts on these educational programs (Pilates, Group Fitness, Personal Trainer, Yoga)

Discounts on Spa, Retail, and Fitness

Employee appreciation programs

Various fringe benefits

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