Marketing Manager
Chicago, IL, United States
Position Summary:
NAR's Center for REALTOR Development (CRD) seeks an innovative Marketing Manager to join its team. CRD provides education and designation programs to REALTOR members. Reporting to the Director of Marketing and Events, the Marketing Manager is responsible for developing, implementing, branding, and communicating marketing campaigns for a portfolio of CRD’s programs, including real estate designations, certification programs, and an award-winning Podcast. The Marketing Manager will also be responsible for developing ad campaigns, managing member benefits, and creating programs that will help increase member engagement with the National Association of REALTORS.
Duties and Responsibilities :
Manage, develop, and implement marketing, communications, and branding strategies for certifications, designations, and other CRD products
Track and analyze the success of marketing campaigns across all digital channels, including social media, search engines, and email marketing
Collaborate with the Director to develop marketing strategies for membership recruitment, retention, and engagement
Review and create new member benefits while managing existing benefits.
Assist with the preparation of the annual budget, managing expenses under approved cost centers, and budget reconciliation
Write and manage promotional copy for print collateral, e-newsletters, social media, blogs, and websites
Other duties as assigned
Qualifications :
5-7 years of experience in marketing or branding
Ability to think in innovative ways to find solutions to problems
Analytical with the ability to tell a story from the data
Excellent writing, editing, communication, and organization skills
Results-oriented with high attention to detail, ability to multi-task, and meet deadlines in a dynamic, fast-paced team environment
Strong customer relations and interpersonal skills with a high level of response to all inquiries
Knowledge of the real estate industry is a plus
Travel required for approx. 15% of this position
Organizational Overview:
The National Association of REALTORS (NAR) is a team of professionals dedicated to providing world-class service to over 1.5million REALTORS working in the United States and around the world. The real estate industry is fast-paced and fast-changing--each year, our members participate in the sale, lease, and management of billions of dollars in real estate. As in every industry, our members’ value proposition is constantly being challenged by innovation.
It is our mission to empower REALTORS as they preserve, protect and advance the right to real property for all.We cannot do that without the ideas, passion, and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options. Our most successful employees are committed to our Core Values, which are:
Putting members first
Leading change
Advancing Diversity and Inclusion
Giving respect
Collaborating
Communicating
#J-18808-Ljbffr