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Growth Marketing Manager

Memphis, TN, United States

Description

About Titan Brands

At Titan Brands, the focus is simple — it’s about people. Our mission is to provide customers easy access to premium products without the premium cost. As an eCommerce company, we’ve grown from one brand with a handful of products to three brands with nearly 3,000 products including tractor and skid steer attachments, fitness equipment, and outdoor products. As we expand our innovative product offerings, we’ve stayed focused on providing world-class customer service and leading-edge eCommerce capabilities.

What It’s Like To Work Here

Our employees thrive in a fast-paced environment. They share a start-up mentality and a passion for growth — both for the company and for their careers. Titan Brands employees are committed to our brand promise and to our customers. We know our team members are critical to our growth, so we empower them to work independently, promote open communication, and foster a culture that embraces change. Our employees have more than a job with us, they have a place to build their career.

Position Summary

In this role you will be execute and manage a comprehensive growth strategy that drives D2C customer acquisition, engagement, and retention, while maximizing ROI. You will collaborate with the executive team on a frequent basis across product, design, operations, sales, and customer success.

Essential Duties And Responsibilities

Execute and manage a comprehensive digital growth strategy that drives customer acquisition, engagement with an emphasis on paid acquisition, affiliate and SEO

Own critical KPIs including new customer revenue, returning customer revenue, CAC, etc. while being able to report to leadership on trends driving changes in those metrics

Own day-to-day relationships with agency partners including communication, alignment and performance

Manage an 8-figure paid acquisition budget including channel allocation and performance forecasting

Deeply understand our customer's reason's for buying and use that personal understanding to drive targeting and testing in digital ads

Ensure we are addressing customers at all stages of the buying journey with appropriate creative, messaging and offers

Perform detailed analysis of digital marketing channels past performance to discover trends and create actionable recommendation for future improvement

Look for new opportunities to scale revenue such as new product categories, dropship partners, etc.

Identify ways to increase AOV through upselling and cross-selling

Perform competitive research and maintain a strong understanding of best-in-class ecommerce brand strategies

Requirements

Required and Preferred Skills and Experience

5 years’ growth marketing experience in the ecommerce space with an emphasis on paid acquisition

Experience working within ecommerce, advertising and marketing technology platforms (Shopify, Klaviyo, Google Analytics Google, Meta preferred)

Analytical mindset and data-driven approach problem solving

Excellent time management and project management skills

Strong organizational, planning, and decision-making skills

Knowledge of the agricultural industry and/or fitness industry is a plus

Reporting

Reports to: Director of Digital Strategy & Analytics

When and where do we need you?

Job Location: Memphis, TN

Job Type: Full Time/Exempt

Benefits

Health, dental, and vision insurance

Employer-paid employee medical premiums

401(k) plan with company match

Paid time off and holidays

Growth opportunities

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Growth Marketing Manager jobs in Memphis, TN, United States

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