VP Sales & Marketing

Glendale, CA, United States

The employee is regularly required to walk, sit, talk, hear and use hands in a normal manner

The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

Specific vision abilities required by this job include close vision, distance vision, color vision, and peripheral vision

Responsibilities Under the direction of the Chief Advancement Officer, this position is responsible to provide strategic and tactical leadership in the achievement of sales and marketing activities for Front Porch

Through well planned and executed policies, programs, campaigns, and initiatives, this position leads the team to connect with prospective residents and achieve maximum sales volume, census and occupancy for market rate communities

Direct the work of the marketing team, inspiring creativity in planning and implementation of media planning and placement, creative services vendor recruitment and supervision, collateral and direct mail development, digital advertising, social media promotion, and management of all relevant external strategies

Constantly review and update the Front Porch communities value proposition (Identify the specific problem; articulate how to solve the problem; and communicate quantifiable benefits of the solution) through product, price, promotion and quality of the offering analysis

Research and evaluate market conditions recommending timely strategic updates to achieve effective sales activity

Analyze marketing results and sales activity against budgeted goals, collaborating with the marketing staff and the Divisional Vice Presidents to allocate resources to overcome challenges and achieve goals

Assess the pricing structure for each community regularly to assure value and competitive standing

Work collaboratively throughout the organization to identify opportunities for marketing and sales and propose effective solutions

Direct and evolve the methodology for integrated marketing and sales plans to enhance Front Porch’s occupancy, ensuring that the methodology and plans are aligned with Front Porch’s overall business strategy

Assure that community sales and marketing teams are trained and held accountable to standards, metrics, policies and procedures

Supervise the recruitment, training, and evaluation of department staff and training and evaluation of agency partners through coaching, counseling and providing feedback

Develop and manage a culture of engagement and hospitality throughout Front Porch by influencing and training all staff how to participate in marketing and sales, and contributing to initiatives that help to build trust and retain residents

Perform all other related duties as assigned

Qualifications The employee is regularly required to walk, sit, talk, hear and use hands in a normal manner

The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

Specific vision abilities required by this job include close vision, distance vision, color vision, and peripheral vision

Responsibilities Under the direction of the Chief Advancement Officer, this position is responsible to provide strategic and tactical leadership in the achievement of sales and marketing activities for Front Porch

Through well planned and executed policies, programs, campaigns, and initiatives, this position leads the team to connect with prospective residents and achieve maximum sales volume, census and occupancy for market rate communities

Direct the work of the marketing team, inspiring creativity in planning and implementation of media planning and placement, creative services vendor recruitment and supervision, collateral and direct mail development, digital advertising, social media promotion, and management of all relevant external strategies

Constantly review and update the Front Porch communities value proposition (Identify the specific problem; articulate how to solve the problem; and communicate quantifiable benefits of the solution) through product, price, promotion and quality of the offering analysis

Research and evaluate market conditions recommending timely strategic updates to achieve effective sales activity

Analyze marketing results and sales activity against budgeted goals, collaborating with the marketing staff and the Divisional Vice Presidents to allocate resources to overcome challenges and achieve goals

Assess the pricing structure for each community regularly to assure value and competitive standing

Work collaboratively throughout the organization to identify opportunities for marketing and sales and propose effective solutions

Direct and evolve the methodology for integrated marketing and sales plans to enhance Front Porch’s occupancy, ensuring that the methodology and plans are aligned with Front Porch’s overall business strategy

Assure that community sales and marketing teams are trained and held accountable to standards, metrics, policies and procedures

Supervise the recruitment, training, and evaluation of department staff and training and evaluation of agency partners through coaching, counseling and providing feedback

Develop and manage a culture of engagement and hospitality throughout Front Porch by influencing and training all staff how to participate in marketing and sales, and contributing to initiatives that help to build trust and retain residents

Perform all other related duties as assigned

Job Summary:

Under the direction of the Chief Advancement Officer, this position is responsible to provide strategic and tactical leadership in the achievement of sales and marketing activities for Front Porch. Through well planned and executed policies, programs, campaigns, and initiatives, this position leads the team to connect with prospective residents and achieve maximum sales volume... census and occupancy for market rate communities.

Essential Job Functions of Job Description:

• Direct the work of the marketing team, inspiring creativity in planning and implementation of media planning and placement, creative services vendor recruitment and supervision, collateral and direct mail development, digital advertising, social media promotion, and management of all relevant external strategies.

2. Constantly review and update the Front Porch communities value proposition (Identify the specific problem; articulate how to solve the problem; and communicate quantifiable benefits of the solution) through product, price, promotion and quality of the offering analysis.

3. Research and evaluate market conditions recommending timely strategic updates to achieve effective sales activity.

• Analyze marketing results and sales activity against budgeted goals, collaborating with the marketing staff and the Divisional Vice Presidents to allocate resources to overcome challenges and achieve goals.

• Assess the pricing structure for each community regularly to assure value and competitive standing.

• Work collaboratively throughout the organization to identify opportunities for marketing and sales and propose effective solutions.

7. Direct and evolve the methodology for integrated marketing and sales plans to enhance Front Porch’s occupancy, ensuring that the methodology and plans are aligned with Front Porch’s overall business strategy.

• Assure that community sales and marketing teams are trained and held accountable to standards, metrics, policies and procedures.

9. Supervise the recruitment, training, and evaluation of department staff and training and evaluation of agency partners through coaching, counseling and providing feedback.

10. Develop and manage a culture of engagement and hospitality throughout Front Porch by influencing and training all staff how to participate in marketing and sales, and contributing to initiatives that help to build trust and retain residents.

11. Perform all other related duties as assigned.

Physical Requirements:

1. The employee is regularly required to walk, sit, talk, hear and use hands in a normal manner. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and peripheral vision. Travel to communities is necessary Company information

Front Porch is a dynamic not-for-profit organization, dedicated to empowering individuals to live connected and fulfilled lives through community and innovation. In support of this vision, Front Porch provides quality, accessible and affordable human services to approximately 7,500 residents in 19 senior living and 32 affordable housing communities. Other programs and services connect more than 10,000 participants throughout the country. Learn more at frontporch.net.

Healthcare Services, Healthcare, Senior Living, Assisted Living, Memory Care, Assisted Living Facilities, Retirement Communities, Senior Living Communities, Home Healthcare Services, Elder Care

Nonprofit

Glendale, CA

Company Specialties:

retirement communities, memory care, assisted living, independent living, skilled nursing, affordable housing, and aging technology

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