Media Relations Specialist
Riderwood, MD, United States
General Summary :
The Media Relations Specialist is a passionate storyteller who works to identify and secure earned media coverage in print, online, and broadcast media outlets. They will leverage their skills working with media/news outlets and writing skills to support the media and external relations activities to promote Sheppard Pratt, its programs and services, as well as its experts. The Media Relations Specialist will have and/or develop local, national and trade media relationships and manage both proactive and reactive media requests for interviews and story ideas. This position requires someone with quality writing skills to develop content such as but not limited to, press releases, contributed articles, op-eds, media pitch ideas, among others.
Required :
Position requires Bachelor's degree in Marketing, Communications, or closely related field
3-5 years' experience in public relations, communications, journalism, or related field. Healthcare experience is preferred.
Knowledge and experience should include:
Strong writing/editing, listening and presentation skills.
Professional, polished interpersonal skills, including experience in managing and maintaining confidential information.
Excellent time management and organization skills to manage multiple projects at the same time and demonstrate impeccable attention to detail.
Demonstrated experience in effective communication strategies and tools, including print, Web, media relations, electronic media, AP Style and other e-communication tools.
Familiarity with media tracking services and databases.
Proven ability to work collaboratively within a team and cross-departmentally.
Proven track record of placements in news media.
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