Regional Marketing Manager

, AZ, United States

We are Builders FirstSource, America's largest supplier of building materials, value-added components and building services to the professional market. You'll feel proud of the work you do here every day to transform the future of home building and help make the dream of home ownership more achievable. At BFS, we believe building a successful career is not solely defined by a degree. Your experience, skills, and passion are just as important, if not more so. As such, we are committed to creating a diverse and inclusive workplace that welcomes candidates from all backgrounds and experience levels.

PURPOSE

The regional marketing manager reports to the Senior Director of Field Marketing and Events. This position will play an integral role in supporting the Northeast region Builders FirstSource and National Lumber locations for their individual marketing needs with the alignment of a regional marketing strategy.

The Regional Marketing Manager plans, directs, executes and measures marketing strategies and campaign tactics to help BFS win. This includes driving sales, profitability, differentiation, brand preference, customer satisfaction, customer loyalty, and improving company culture.

This role works in conjunction with the local and corporate marketing teams to develop, implement, execute and refine marketing and advertising within the markets we serve and emerging markets.

The Regional Marketing Manager partners with sales and leadership to deliver a comprehensive marketing program that meets objectives and differentiates BFS in the market, including tools, services, events and marketing materials that deliver results. This territory includes NY, NJ, VA, MD, DC, and DE.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies aimed at increasing new business opportunities and brand awareness

Create internal and external marketing campaigns, producing content and creative for marketing projects and initiatives to enhance lead generation and brand penetration

Analyze existing marketing collateral with a critical eye to Identify and improve current processes when needed

Document process procedures and process flow, recommending any changes to make processes more efficient

Analyze qualitative and quantitative data to continually optimize marketing strategies

Assist with the development and distribution of marketing materials and programs, including, but not limited to, sales collateral, promotional programs, new product launches, loyalty programs, internet and intranet content and presentations.

Coordinate the logistics of tradeshows and other related marketing events by working with the Market/Location leadership team, design team and other external vendors as required.

Develop, implement, and track marketing programs including social media activity, website content management, online reputation, and search engine optimization (SEO)

Collaborate with internal teams to develop, execute and monitor strategic marketing initiatives in alignment with regional objectives

Produce and manage content for regional company website, blog and social media outlets

Requires capturing, editing and posting photo, video and audio content

Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns

Conduct market and competition research to identify new marketing and advertising opportunities

Working with the local and corporate creative teams, develop and create marketing materials such as flyers, posters, banners, videos, and more

Write, proofread, and edit creative and technical content across different mediums

Working with vendors, such as marketing firms and agencies, promotional groups, graphic designers, printers and industry associations to ensure timely completion of marketing projects.

Cultivating strong partnerships with product manufacturers and developing unified marketing programs to achieve mutual objectives and maximize return on investment.

Defining and managing annual marketing spend in accordance with regional marketing budget.

SUPERVISORY RESPONSIBILITIES

This job has no supervisory responsibilities.

MINIMUM REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Bachelor's degree in marketing, business administration, communications, graphic design, or a related field

5-7 years of direct experience in marketing

COMPETENCIES

Strong knowledge of various marketing and analytics tools such as Sprout Social, Google Analytics, Google Ads, Facebook Ads and more

Proficient in Adobe Creative suite, especially Adobe Lightroom and/or Photoshop, Adobe Spark, and video editing software

Excellent analytical skills with the ability to turn data insights into action

Exceptional written and verbal communication skills

Skilled in writing and editing content with high attention to detail

Strong prioritization, organization, and project management skills

Self-motivated and willing to demonstrate independent initiative for maximum productivity

Ability to travel as necessary

WORK ENVIRONMENT / PHYSICAL ACTIVITY

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Subject to both typical office environment and outside locations with temperature and weather variations.

Must be able to lift and carry up to 25 pounds frequently and on occasion up to 80 pounds.

Requires up to 50% travel.

Successful, innovative, and fulfilling careers are built here, and your professional development is a high priority. We invest in your future through the latest training, tools, and technologies. Highly collaborative, we work together to solve problems and find better ways to continually grow our business and careers every day. You'll be empowered to try new things, gain new experiences, and build a career with unlimited horizons. The scale and depth of resources that being the #1 building materials distributor in the nation provides a variety of opportunities for you to explore - all in a friendly, people-first environment. Join us to be more, do more, and build more, together at BFS.

At Builders FirstSource, we offer competitive, affordable benefits designed to make life better for you and the people you love. Our goal is simple - provide great plans that help you and your family to live happier, healthier and more secure lives. To view all our benefit offerings click here www.bldrbenefits.com.

Builders FirstSource is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status or status as an individual with a disability.

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Builders FirstSource, please call (214) 765-3990 or email: [email protected]. Please do not send resumes to this email address - it is intended only to be used to request an accommodation in submitting an application for a job opening.

https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

Pay Transparency Provision - English/Spanish

Other details

Job Family SLSMKT

Pay Type Salary

Travel Required Yes

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