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Digital Marketing Manager

Tulsa, OK, United States

Per un nostro cliente del settore Noleggio di lusso che opera sul mercato internazionale siamo alla ricerca di un/a:

Il Digital Marketing Manager che stiamo cercando è un esperto in piattaforme digitali ed è in grado di assumere la guida dello sviluppo di strategie digitali di successo B2B e B2C, per il potenziamento della società sul mercato internazionale.

Responsabilità:

• Costruire la digital roadmap di società;

• Strutturare l’area di competenza individuando professionalità idonee a raggiungere gli obiettivi;

• Gestire tutti i canali di digital marketing (Web, e-commerce, blog, e-mail e social media) garantendo risultati e coerenza del brand;

• Prevedere l’andamento delle prestazioni di vendita e agire in modo proattivo per aumentare il segmento di mercato;

• Conoscere tecnicamente canali e strategie di Digital Advertising (Advertising, Google Adwords, Pay per Click, Affiliation, Programatic) per mettere a punto specifiche campagne SEM anche volte a creare e mantenere elevati livelli di interazione coi clienti;

• Gestire e migliorare i contenuti online, considerando SEO e Google Analytics;

• Collaborare con i referenti di prodotto e vendite per aumentare la soddisfazione del cliente attraverso strategie coese;

• Motivare il team a raggiungere gli obiettivi;

• Preparare il budget e misurare ROI e KPI;

• Monitorare la concorrenza e fornire idee per distinguersi;

• Rimanere aggiornato con gli sviluppi della tecnologia digitale.

Requisiti e competenze:

• Comprovata esperienza lavorativa come Digital Marketing Manager;

• Esperienza in start up innovative e autonomia operativa;

• Provenienza settore piattaforme servizi online, plus se in ambito turism/hospitality;

• Esperienza dimostrabile nella progettazione e implementazione di piattaforme online di successo;

• Solida conoscenza degli strumenti di marketing online e delle migliori pratiche;

• Esperienza pratica con SEO/SEM, Google Analytics e software CRM;

• Familiarità con il web design;

• Eccellenti capacità analitiche e di gestione dei progetti;

• Forti capacità di comunicazione e gestione del team;

• Inglese fluente;

• Laurea in Marketing, Tecnologie digitali o settore pertinente.

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Digital Marketing Manager jobs in Tulsa, OK, United States

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