Digital Marketing Manager - Organic

Newark, NJ, United States

Newark, Outside of United States | Posted on 03/15/2024

Most working adults find it challenging to overcome the many obstacles associated with obtaining their college degree. We serve as advisors, teachers, tutors, and mentors, helping our customers, primarily healthcare workers, be more successful at college and on the job. We utilize non-traditional methods, like testing out of college credits via the credit-by-exam process, similar to Advanced Placement (AP) tests, and provide wrap-around services that build confidence, motivation and discipline .

Why work for us?

Founded in 2008 in the U.S., Achieve is a 100% remote company that hires the best candidates from around the world. Become an integral part of a work culture that is diverse, flexible, collaborative, and compelling. We are a growing company that provides financial security with opportunities for professional growth as well as the ability to:

Work entirely from the comfort of home

Set your own work schedule

Earn a competitive compensation commensurate with your location

Know that your ideas and opinions are important and will be heard

Help change lives through education

At Achieve, you are guaranteed to make a difference everyday—both in the work you complete and in the lives of our customers.

Achieve is an equal opportunity employer that is committed to diversity in its workforce. We post our open positions on multiple job boards, in an effort to attract candidates who represent different backgrounds, experiences, identities, and perspectives.

We believe this well rounded approach positions Achieve to make employment-related decisions based exclusively on job-related qualifications, without disregarding applicants because of their race, color, national origin, religion, gender, age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity, pregnancy, genetic information, mental health or any other status protected by law.

NOTICE: It is essential to attempt the prescreeners provided during the application process. Applications lacking completed pre-screeners will not be taken into consideration for this position.

About the role

We are seeking a data-driven and action-oriented Digital Marketing Manager to join our marketing team and lead all efforts on our organic channels. As a key member of our team, you will play a critical role in driving the adoption and growth of our brand and products through strategic digital marketing initiatives. You will work cross-functionally with sales, data, and elearning teams to understand our customers and products and create critical digital touchpoints across the buyer’s journey.

We are seeking a candidate who is skilled at leveraging data and analytics to proactively improve web performance and drive customer conversion. Strong project management skills, creativity, attention to detail, and an ability to connect the dots between multiple channels and data points will make you successful in the role. The ideal candidate will have a strong background in product marketing, a deep understanding of digital marketing channels, and a passion for data-driven decision-making.

Responsibilities

Lead and manage a team of digital specialists, focused on SEO, website strategy, marketing qualification, and SEM campaigns, promoting a collaborative and results-oriented environment

Develop and execute comprehensive digital marketing strategies that align with the company's vision and growth objectives

Collaborate closely with the Marketing team to ensure digital strategies align with overarching marketing goals and enhance brand authority

Drive strategic oversight of SEO initiatives, including keyword research, on-page optimization, and backlinking strategy, to improve search engine rankings and increase organic traffic

Oversee website strategy, design, and development efforts to create user-friendly, conversion-optimized websites and landing pages

Introduce, monitor, and optimize SEM campaigns, leveraging data-driven insights to refine targeting, ad copy, and bid strategies for maximum ROI

Analyze digital performance metrics, generate actionable reports, and present findings to leadership, contributing to ongoing optimization efforts

Stay updated on industry trends, emerging digital technologies, and best practices to drive innovation and maintain a competitive edge

Collaborate with cross-functional teams to align digital efforts with other departments, ensuring consistent messaging and user experience

Qualifications

Strong leadership skills, with a track record of guiding digital teams to deliver measurable results and drive growth

Expertise in developing and executing data-driven digital marketing strategies across SEO, SEM, and website optimization

Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, SEO tools, CMS platforms (Webflow), Salesforce and HubSpot

Analytical mindset with the ability to interpret data, generate insights, and make informed decisions to optimize digital performance

Excellent communication skills to collaborate effectively with cross-functional teams and stakeholders

Strong project management abilities to oversee digital campaigns, meet deadlines, and allocate resources efficiently

Up-to-date knowledge of industry trends, emerging digital technologies, and best practices

Experience in managing digital marketing budgets and allocating resources for maximum impact

NOTICE : It is essential to attempt the prescreeners provided during the application process. Applications lacking completed pre-screeners will not be taken into consideration for this position.

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