Director of Sales

Washington, DC, United States

NEW! Offering a $300 HIRING BONUS for any Ward 1 residents! If you live in Ward 1 and get hired, we are offering a $300 hiring bonus to be paid in 30 days of employment.

About our Company

The Director of Sales is responsible for directing the hotel sales team in achieving the rooms, food and beverage revenue goals as laid out in the hotel Marketing Plan as well as taking responsibility for all rooms sales, solicitation of new business and implementing sales plans to support the overall strategy. This position reports directly to the General Manager.

The person having this position must possess good communication skills, have the ability to resolve conflict and have a thorough understanding of LINE policies, procedures and expectations.

Because of the fluctuating demands of the company’s operation, it may be necessary that each employee perform a multitude of different functions; therefore, as an essential part of your position, you will be expected to help others when the occasion arises, just as other employee is expected to help you. Accordingly, you may be expected to perform other tasks as needed or as directed.

Responsibilities

Respond to internal and external Sales inquiries or requests and provide assistance as needed

Redirect Sales related calls or distribute correspondence to the appropriate person of the team

Act as a liaison with other departments or functions (Operations, Front Office, F&B, etc.)

Lead the recruitment/hiring process by sourcing candidates, performing background checks, assisting in shortlisting, issuing employment contracts etc.

Schedule meetings, interviews, Sales events etc. and maintain the team’s agenda

Coordinate training sessions and seminars

Together with the Director of Revenue implement the agreed rate structure and strategy for all market segments

Lead all sales activities for Sales Managers and ensure that they meet their sales goals

Establish and maintain effective employee working relations both within the department and with other departments

Attend selected trade and travel functions, i.e. trade shows and local Hotel and Convention Association meetings to promote sales and image for the hotel

Plan and where appropriate, execute sales trips to major market areas and report new potential market areas that should be covered

Analyze and review market changes with the Director of Revenue and implement programs with the Sales Team to meet these changes, i.e. changes to the group and transient segments, inflation, or competitor initiatives

Maintain close relationships with all key decision-makers both in local and international markets

Organize and accompany familiarization site inspection trips with major clients

Regularly entertain major clients of the hotel

Maintain a high level of exposure for the hotel in the major marketing areas through direct sales solicitation, telephone and written communications

Ensure up-to-date Delphi Sales and Catering profiles

Explore new markets and potential accounts for follow-up by Sales Managers

Pay regular visits to all major accounts

Analyze and evaluate client production with Sales Managers and implement sales action plans

Provide feedback and market information to General Manager and Regional Director of Sales on changing market conditions, including trends on the competition, as a result of direct sales solicitation, telephone, reading material and interaction with competitive hotel staff

Implement all sales and marketing action plans in the Marketing Plan

Propose and initiate, new services and products for our guests

Work in conjunction with the Director of Revenue and Regional Director of Sales to ensure accurate forecasting is completed monthly

Work in conjunction with the Director of Finance and the General Manager to develop and present the annual budget

Monitor and review the Sales incentive programs monthly

Adhere to all standards of operations, policies and procedures, manuals, memos and verbal instructions

Maintain “open door” communication with employees

Control labor and operating expenses through effective scheduling, budgeting, purchasing decisions, and inventory and cash control

Responsible for interviewing, selecting, training, guiding, managing and scheduling personnel

Monitor and develop employee performance to include, but not limited to, providing supervision, conducting counseling, evaluations, setting annual goals and delivering recognition and reward

Ensure staff understands their job expectations before holding them accountable

Maintain awareness of documentation needed and retained in employee files

Be familiar with all safety and emergency procedures including OSHA requirements

Attend relevant meetings

Knowledge, Requirements, Skills

Four-year college degree preferred

Must have a minimum 3 or more years’ experience in hospitality sales at a Director of Sales or Associate Director of Sales level to be considered.

Market knowledge preferred

Strong experience in Group and Catering Market preferred

Proficient in use of Excel, Word, Delphi and access database tools.

Strong ability in using MS Office (MS Excel and MS PowerPoint, in particular)

Outstanding communication and interpersonal skills

Ability to handle data with confidentiality

Excellent reading, writing and oral proficiency in the English Language

Excellent organizational and time management skills

Excellent attention to detail

Ability to multitask

Work well under pressure, requires being a team player

Compensation & Benefits

We offer competitive wages and benefits while fostering a diverse and inclusive work experience.

We thrive in being a diverse work environment. Consideration for employment will be based upon personal capabilities and qualifications without discrimination based on race, color, religion, sex, gender identity, age, national origin, disability, sexual orientation, or any other protected characteristic as established by law.

About our Brand

More than a group of hotels, The LINE is a creative community built around a sense of discovery — an exploration of a building, a neighborhood, and a culture. From Koreatown in LA to Adams Morgan in DC to downtown Austin, each property is architecturally interesting and chosen for its location in emerging neighborhoods in compelling cities. LINE hotels are both reflective and responsive— shaped by the communities they are part of while also contributing something new to those places. LINE properties are a collaboration of the best local and out-of-town talent in design, food and beverage, arts and culture.

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