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Executive Director of Sales and Events

Glendale, AZ, United States

Job Description Job Description ABOUT VAI RESORT

Opening in 2024, VAI Resort is a first-of-its-kind, 60-acre oasis of entertainment and luxurious fun that brings the beach to the heart of Arizona. With unmatched indulgences inspired by some of the world’s most exciting vacation spots including Dubai, Mykonos, Miami and Las Vegas, VAI Resort is the new benchmark in experiential hospitality. With over 1,100 luxury rooms & suites across four stunning towers curated by world-renowned artists and architects, the VAI experience includes a state-of-the-art live performance venue, 12 restaurants, 10 exclusive bar offerings, a two-story nightclub, a shopping corridor with high-end retail, the world’s first Mattel Adventure Park, and much more. Visit VAIResort.com.

The Role:

Reporting to the SVP Sales & Marketing, the Executive Director of Sales and Events is responsible for delivering property level top-line rooms and ancillary revenue through the development and implementation of key sales strategies, while also fostering a team-centric sales culture. This role will oversee Group Sales, Leisure Sales, Catering and Event Sales, and Event Planning. This role will collaborate with the respective leads in marketing and revenue management.

Responsibilities:

Direct the establishment of key selling strategies, action plans, and support field marketing that leads to the achievement of revenue goals.

Participate in weekly Commercial Strategy Meetings, ownership and P&L reviews and any other forum that assists in the driving of revenue performance.

Lead recruiting of the pre-opening group, leisure, and catering sales team, direct the pre-opening team on the implementation of sales strategies and tools, ensuring pre-opening financial / pace goals are achieved.

Provide leadership and ongoing guidance for all hotel sales activities, encompassing transient, group, catering, Business Travel, Leisure, Meetings & Events, for both operating and pre- opening/conversion.

Lead the creation of the annual Sales budget and goal process.

Focus on growing the VAI Resort Brand on a B2B level, driving synergies and economies of scale benefiting the entire portfolio.

Act as one of the company’s ambassadors at industry events, shows, and conferences. Represent the company as a panelist or spokesperson in key sales industry events.

Key leadership liaison between strategic partners including CVENT, HelmsBriscoe, American Express, Virtuoso and others.

Develop strong customer relationships to become the organization’s expert in customer needs and trends, guiding targeted product and service solution development.

Oversee the Director of Leisure Sales and their management of third-party leisure sales relationships across OTA, Travel Agency, etc.

Work with a third-party consultancy in developing the Group Sales Playbook

Oversee contracting templates in collaboration with legal – examples include Group, Catering, Annual BT Contracts, Wholesale, High Touch Leisure Contracts (Sports & Entertainment, Diplomat), etc.

Identify, evaluate, maintain, and own sales infrastructure and tools including Delphi, CVENT, Starcite, GRC, Group Status tools, Group Proposals, etc.

Responsible for the development of an annual sales goal template (approving goal setting / tracking) and ongoing incentive plan process

Ability to lead a team of 5-10.

Education/Experience:

10+ years progressive experience in a Hospitality sales discipline

5+ years progressive experience in a Director level role within Hospitality

Bachelor’s degree or equivalent experience

Position Specifics:

Onsite

Salary, exempt management role

Ability to travel 50%

Salary range: $150,000 - $175,000

This position is bonus and/or commission eligible

Benefits:

VAI Resort recognizes the value of benefits to employees and their families. The company supports employees by offering a comprehensive and competitive benefits program including:

Medical, dental, and vision

Company paid life and LTD insurance. Supplemental plans such as group life insurance, critical illness, STD, AD&D and much more.

Generous PTO for part-time and full-time employees including but not limited to vacation, sick, bereavement, and nine (9) holidays.

Career growth and development

401(k)

*Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Duties and responsibilities may be subject to change.

VAI Resort is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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Executive Director of Sales and Events jobs in Glendale, AZ, United States

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